British label Alfred Dunhill recently unveiled their new “Voice” campaign for fall-winter 2012. It features actor John Hurt, architect David Adjaye, documentary maker James Marsh and artist and filmmaker Jamie Hewlett.
John Hurt
The intention of the Voice campaign is, according to Dunhill, to feature distinguished gentlemen who have achieved great things in their chosen fields. The campaign consists of a series of stark black-and-white portraits and individual video interviews. Jason Beckley, global marketing director at Dunhill said, “We didn’t want to start promoting things like youth and beauty as drivers. Rather we wanted it to be based on elegance and achievement and the Voice campaign is really a reflection of that. I think it’s easy to look up to people and admire them for what they’ve done rather than what they look like. For me, it really reflects what we want the brand to stand for.”
David Adjaye
The Voice campaign will run in numerous high end publications as well as banner ads in Britain and China, while the video portraits are available to watch exclusively on the company’s website at dunhill.com/day8.
James Marsh
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