Held to honor the new Da Vinci watch collection
At this year’s Salon International de la Haute Horlogerie (SIHH) watch fair, IWC Schaffhausen is putting their focus on the new Da Vinci watch collection. The watch may be made for women, but the celebration gala, which was held on January 17, was open to ladies and gentlemen alike.
The Da Vinci watch is not the only cause of celebration. At the event, CEO Georges Kern also took the time to introduce his successor Christoph Grainger-Herr.
The event was attended by approximately a thousand guests, consisting of international superstars and IWC’s army of brand ambassadors: Adriana Lima, Lewis Hamilton, Nico Rosberg, Olga Kurylenko and many more. Actor Joseph Mawle aka Benjen Stark on “Game of Thrones” was also present to perform an elaborately staged holographic show.
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