Adidas Originals Opens First Dedicated Store in Jakarta

THE FUTURE LOOKS RIGHT. After a long wait, Adidas Originals has finally opened up an independent store at Pacific Place Jakarta, carrying a wide-ranging selection of menswear and plenty of pumped-up kicks




Speaking of which, the futuristic-looking Tubular shoes hold court as the season’s campaign readdresses the notion of the future, albeit a dystopian one.

The accompanying film series and lookbook feature a squad of young talents from various backgrounds and celebrate non-conformist, individualistic styles. Among them, Parisian musician Kyu Steed pulled off a nonchalant look while wearing a pair of Tubular Radial shoes against a bare, industrial-looking background.

So far, the future looks just stylishly right.