With the help of the one and only Kate Moss
The success of its Stan Smith and Superstar models has prompted Adidas Originals to reissue another classic sneaker from the brand, namely the Gazelle.
In May, Adidas Originals introduced a summer-ready version of the Gazelle in vibrant suede colorways. The collection, which is available online on Adidas’ website, is joined by two other versions. First up is the “Perforation,” which is created with premium nubuck uppers. The same material is also present in another version, the “Sliced Snake.” Only available in women’s sizes, the latter is finished with a sliced snakeskin texture, as the name suggests.
Another version is expected to arrive in stores and online on July 1. The latest version, “Full Grains,” is made from, you guessed it, luxurious full-grain leather and completed with goatskin lining, while Adidas’ signature three stripes that adorn the sneaker comes in suede.
But Adidas Originals is not just coming up with new Gazelle sneakers. The brand is also releasing a new campaign that, just like the Gazelle itself, is a reworked version of a classic. Starring the incomparable Kate Moss, the campaign features a 1993-dated photograph of the supermodel wearing her Gazelle. Digital artist Doug Abraham, or @bessnyc4 on Instagram, was then given the task to deconstruct the photograph, giving it an edgier, more modern feel.
“Like the Gazelle, Kate Moss is just as relevant in 2016 as she was back in the 1990s, which is why the image works so well,” says Adidas brand consultant and curator Gary Aspden, as quoted from Business of Fashion.
First launched in the 1960s, the Gazelle has been synonymous with various subcultures, including grunge, skateboarding, dancehall and Britpop.