Earlier this week, Zara officially launches online sales service in Indonesia. With this launch, Zara is marking a new milestone in the steady expansion of its fully integrated stores and online model across the universe of markets in which the Inditex Group does business.
Over the new dedicated website, zara.com/id , the brand will offer online shoppers in Indonesia the full ranges of women’s, men’s and children’s garments that it sells in its stores. The site has been designed to provide a user-friendly online shopping experience. The idea is for customers to be able to interact with the brand intuitively by browsing the various product sections and categories. It is designed to enable shopping from any mobile device and from any of the browsers available in the markets in which Zara has established an online presence.
Customers can also access of the platform by using the Zara mobile app (available for IOS and Android). Both the mobile website and Zara app have a Corner Shop system to bring the latest looks, trends and stories together on the home page. Retail prices are identical online and in-store, with free deliveries applied for purchases of over IDR 790,000 and for store deliveries.
zara.com/id shoppers in Indonesia will be able to use the same customer service channels already available in their home market: a toll-free telephone number; a dedicated e-mail contact address; and chats to resolve any transaction-related enquiries or incidents. Customers can also communicate with Zara via the brand’s social network profiles.
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