Microsoft’s concluded its E3 2021 showcase with the Xbox Series X-shaped mini-fridge. What started as a meme has now become an intriguing reality…
At this year’s highly-anticipated Electronic Entertainment Expo (or E3), Microsoft unveiled a new piece of hardware which was at the same time unexpected and unsurprising: a new mini-fridge designed to look like a Series X console. “For the first time ever in Xbox history, a new system that leaves others cold,” Xbox teased in its theatrical trailer. The promo noted that it was the “world’s most powerful mini-fridge” and featured “Xbox velocity cooling architecture.”
The mini-fridge was first teased in April after Microsoft executive Aaron Greenberg said that if Xbox won Twitter’s first-ever #BestOfTweets Brand Bracket champion, the company would begin to manufacture the home appliance. “Complete with the latest next-gen cooling technology and inspired by one of the internet’s favorite console memes,” the company wrote in its press release, “the fridge is a 1:1 scale replica of the Xbox Series X, standing over 6 feet tall and weighing in at 400 pounds” explained Greenberg.
The actual fridge features an Xbox icon on the front that powers on and acts as “a bright guiding light for your snacking quests.” A disc drive slot serves as the fridge door handle and when opened, the appliance plays a new signature Xbox sound. The inside of the fridge features a green light that illuminates the fridge’s contents in the signature Series X glow.
With the captivating tagline “Xbox and Chill,” the company promises it will be“the world’s most powerful mini-fridge,” in an obvious play on one of the company’s key marketing points for the Xbox Series X console. As for its capacity, the dorm-room appliance appears to be capable of holding 10 12-ounce cans of beer, soda, or any beverage of choice.
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