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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

Fresh from the success of its <a href="https://backend.daman.co.id/henry-cavill-new-boss-eyewear-ambassador/" target="_blank" rel="noopener">Spring/Summer eyewear campaign featuring Henry Cavill</a>, <a href="https://backend.daman.co.id/?s=boss" target="_blank" rel="noopener">BOSS</a> launches its latest season ads with Chinese TV and film star and entrepreneur Wu Chun.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-66409" src="https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-1.jpg" alt="" width="595" height="397" srcset="https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-1.jpg 595w, https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-1-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-1-315x210.jpg 315w" sizes="auto, (max-width: 595px) 100vw, 595px" />
BOSS celebrates the art of elevated style in the new campaign. With a &#8220;curator’s eye&#8221; theme, the elegant campaign that&#8217;s photographed by Pietro Cocco takes inspiration from the buzzing Manhattan/New York’s Chelsea district art scene.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-66414" src="https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-22.jpg" alt="" width="595" height="397" srcset="https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-22.jpg 595w, https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-22-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-22-315x210.jpg 315w" sizes="auto, (max-width: 595px) 100vw, 595px" />
Why curators? Their personal style is at once confident and understated; it combines seamlessly with the BOSS man image.
Film star and entrepreneur Wu Chun wears a selection of distinctive sunglasses and optical frames in this futuristic campaign that sees him in focus, surrounded by graphics of himself wearing the seasons’ staple pieces.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-66412" src="https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-4.jpg" alt="" width="595" height="397" srcset="https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-4.jpg 595w, https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-4-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-4-315x210.jpg 315w" sizes="auto, (max-width: 595px) 100vw, 595px" />
From artistic references to unique materials, signature BOSS attention to detail informs not only the individual pieces, but also the curation of the entire collection and campaign.
Sharpen your focus with BOSS.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-66411" src="https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-3.jpg" alt="" width="757" height="426" srcset="https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-3.jpg 757w, https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-3-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2019/10/BOSS-FALLWINTER2019-EYEWEAR-WUCHUN-3-315x177.jpg 315w" sizes="auto, (max-width: 757px) 100vw, 757px" />

Wu Chun Fronts the BOSS Fall/Winter 2019 Eyewear Campaign