Write (RED), End AIDS

Now, more than ever, we need to help others to make a difference in the world. Montblanc is committed to making its own mark through cultural, social, educational, and environmental initiatives through its partnership with (RED).

 

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Through this partnership, Montblanc raises awareness for the fight against HIV/AIDS and give the people the opportunity to make a real impact by donating five euros—enough to provide more than 25 days of life-saving medication—with every purchase of a (MONTBLANC M)RED product. The money goes directly to the Global Fund to support HIV/AIDS programmes in sub-Saharan Africa.

Following the launch of the (MONTBLANC M)RED line in 2018, specially designed by Marc Newson, Montblanc is expanding the collaboration with the introduction and a new writing instrument line. The expanded line launches in October 2019, coinciding with the sixth Global Fund Replenishment conference in Lyon, France and will be hosted by President Emmanuel Macron.

The new (MONTBLANC M)RED Signature writing instrument design details include a cap and barrel with a brushed palladium nickel coating, red-colored lacquer on the forepart of the pen, special engraving on the nib and red ink feeder cover and platinum-plated clip mounted invisibly into the cap. Magnet allows the closing of the cap and barrel with alignment of the clip, with an additional snap mechanism to smoothen the closure and ensure the cap remains firmly in place.

As for the trolley, the design is based on the signature #MY4810 line. The lightweight trolley comes with a bold red polycarbonate shell and red leather on the handles and on the corners of the trolley. It has a central leather band with matching luggage tags in black and red and the inside features an elegant lining with inspiration quotes in red color.

This special partnership with (RED) is more than just about raising funds for prevention and medication, it’s about educating others to understand that, as a community of global citizens, we can be more effective in ending epidemics like AIDS when we work together. Montblanc’s mission is to create products for individuals who seek to leave their mark, whether achieving their own ambitions, taking action for good or striving to make a positive impact on their communities and on the world,” explains Nicolas Baretzki, Montblanc CEO.

 

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