From Japanese art to Salvador Dali, we take a closer look at collaborations in which see the worlds of art and fashion merge.
Nowadays, it’s become quite common to see museums using fashion, or fashion brands using art, to promote their respective showcases. Whether through advertisements, in-store art exhibitions or art in fashion shows, this concept of art-meets- fashion isn’t really new and has been proven time and again to be a perfect way to engage audiences and expand networks.
In short, this is a great example of a win-win partnership scenario, as the fruitful partnership between museums and fashion brands has helped bring more people to the museums as well as the museums to more people. As this trend becomes more widespread, here are some of our favorites from the collaborations that showcase the best of both worlds.
Van Gogh Museum x Daily Paper
Inspired by the work and life of Vincent Van Gogh, the Van Gogh Museum has designed a capsule collection together with Amsterdam-based fashion and lifestyle brand Daily Paper, incorporating several of Van Gogh’s masterpieces. Of particular note, there’s a piece of shirting that features the Dutch artist’s “Potato Eaters” and “Vase” compositions. Composed of two panels that can be fully separated using buttons at both the front and back, each segment can be interchanged with the complimenting half from the other Van Jisi shirt to create a unique combination of mismatched Van Gogh prints.
Museum of Modern Art x Vans
With a shared passion for inspiring individual expression around the world, the Museum of Modern Art (MoMA)—one of the world’s foremost museums devoted to modern and contemporary art—is proud to collaborate with Vans to instill creative expression and uplift art education through special products. Interestingly, the artists featured reflect the diversity of MoMA’s collection with artworks by Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lybov Popova and Faith Ringgold. A diverse selection of works by these artists has been thoughtfully translated onto Vans Classic Footwear and apparel styles.
Museum of Fine Arts x Uniqlo
The Museum of Fine Arts, Boston, (MFA) and Uniqlo has announced a 10-year partnership that will support a variety of new programs highlighting Japanese art and culture. This partnership with the MFA is the latest collaborative venture for the Japan-based apparel company, which currently supports art and culture initiatives worldwide. More importantly, the team-up has resulted in a unique T-shirt collection which is inspired by ukiyo-e woodblock prints from the museum’s preeminent holdings of Japanese art.
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