Last June, Onitsuka Tiger hosted its 2019 Fall/Winter collection presentation in Bangkok, Thailand, displaying their references to Europe’s 90s club scene.
The popular Japanese footwear brand Onitsuka Tiger hosted its autumn/winter 2019 launch event in Thailand. Daman was among the select few invited to the launch event which was held at Warehouse 30 in Bangkok and had a front row view of a collection that showcases a curated array of shoes and apparel, combined from the edgy look of European rave scene of the ‘90s with the craftsmanship and a classical touch that have come to characterize the Japanese brand.
LET THE RAVE BEGIN
As Onitsuka Tiger officially launched its fall/winter 2019 collection, based on the theme of “downtown rave” with artistic direction by Onitsuka Tiger’s Creative Director Andrea Pompilio, it chose a once-abandoned warehouse venue featuring a centerstage of live mannequins and a hypnotic LED visual display with the thumping beat of electronic dance music, showcasing the newest looks of the season.
With electronic music fueled by an independent spirit among its youth, a new wave of cutting-edge fashion emerged. “The inspiration takes reference to Europe’s club scene in the ’90s,” explains Pompilio when asked about the story behind this collection. “At that time, it’s safe to say that the outfits were like the borderline between the ’80s and ’90s kind of styles.” This season’s fashionable athletic wear incorporates that spirit with bold color blocks and logo play, while the looks are minimalist and styled oversized. Quilted outers such as ‘snowboarder’ looks reminiscent of the style witnessed in many club scenes at that time is paired with chunky sneakers, emblazoned with the Onitsuka Tiger stripes.
BETWEEN THE LINES
Describing the looks with keywords like “The Nineties,” “Clubbing Snowboarder” and “Retrofuturistic,” the collection is divided into five themes—from the athleisure mix, the printed noise, the fluorescent clubbing snowboarder, the raw urban uniform and last but not least the Berlin trilogy—with one theme released every month. The result? It’s safe to say that the Italian-born Pompilio focused on fashionable athletic wear in a style incorporating bold slogans in print and patches, as well as a snowboarder look. Rest assured, the items were simple, easy to wear and loose-fitting, with contemporary designs and the sneakers boast big logos and chunky soles.
Speaking of which, one of the standouts from the show is the “Chunky Runner MT” shoe in a black/vibrant yellow color. It has a blucher silhouette, which comes with a special features of the design including “stitching only” on the inside of the suede fabric tape, and a combination of ghillie and molded eyelets. This particular design was a re-interpretation of the ’90s, which is the theme of this collection, incorporating the chunky soles inspired by Buffalo shoes and expressing a ’90s retro-taste.
Aside from a throwback-to ’90s-kind-of-shoes, the rest of the footwear in the “downtown rave” line also combined Onitsuka Tiger’s signature—emphasis on the exceptional quality and comfort—along with a dash of Pompilio’s youthful and cool aesthetic. Along with chunky soles, these shoes sport oversized versions of the brand’s signature interwoven stripe.
Case in point: the knit trainer and the Big Logo trainer. As for the former, with the brand icon Onitsuka Tiger stripe Big logo expressed with rubber parts, the upper design is, actually, minimal. It was formed of a “knit upper” and “rubber cage,” resulting a light and very comfortable shoe to wear.
Meanwhile, for the latter, it has been designed based on a trail running shoe, while the icon Onitsuka Tiger stripe Big logo is featured on the upper sides, resulting in an impressive design finish. All in all, as we can see from the fall/winter 2019 collection, Onitsuka Tiger’s commitment to both traditional detail and fashion consciousness is expressed in their newly designed apparel.
The show was closed by Pompilio in a secret after party, followed by an army of the model mannequins sporting an apparel that showed “Onitsuka Tiger Loves Bangkok.” It was an iconic moment, which left many excited and wondering in anticipation just what will Onitsuka tiger and Pompilio do next? And where, exactly?
“Overall, aesthetically speaking, Onitsuka Tiger is pretty much international,” Pompilio exclaims. “I kind of want to break down the geographical barriers. Onitsuka Tiger is not just a Japanese company, we’re a global one.” With this kind of mentality for creativity that transcends oceans and the spirit of ready to incorporate innovative ideas and technology, Onitsuka Tiger surely enjoys world-wide recognition as a global Japanese brand. And having said that, there’s always going to be something to look forward to with Onitsuka Tiger in the future.
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