FOR THE LONG RUN. TAG Heuer brings its “Don’t Crack Under Pressure” slogan to life as it enters a three-year partnership as the official timekeeper and timepiece of the TCS NYC Marathon
TAG Heuer is one Swiss watch luxury label that has been consistently collaborating with various competitive sports for over 150 years. This year in particular, it took part in the celebrated TCS NYC Marathon held on November 2, 2014, in the Big Apple. Over 50,000 contenders participated in the physically demanding run, which in the end had Wilson Kipsang and Mary Keitany of Kenya come out as the winners in the men’s and women’s divisions, respectively. At the same token, this partnership between TAG Heuer and TCS NYC Marathon underlines the watch brand’s campaign “Don’t Crack Under Pressure,” which recognizes talented individuals who have overcome difficult challenges to reach their personal goals.
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