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<p><em>Guided by a strong environmental mission, Vitra incorporates sustainable practices at every stage—from product design to supply chain management</em></p>
<figure id="attachment_110084" aria-describedby="caption-attachment-110084" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-110084" src="https://backend.daman.co.id/wp-content/uploads/2025/06/2111643_Vitra-Home-Collection-2017_ppt_master-R1.jpg" alt="" width="1080" height="863" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/2111643_Vitra-Home-Collection-2017_ppt_master-R1.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/06/2111643_Vitra-Home-Collection-2017_ppt_master-R1-300x240.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/06/2111643_Vitra-Home-Collection-2017_ppt_master-R1-1024x818.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/06/2111643_Vitra-Home-Collection-2017_ppt_master-R1-768x614.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-110084" class="wp-caption-text">Various products manufactured by Vitra</figcaption></figure>
<p>Amid a consumer-driven culture, Vitra stands as a pioneering force in 20th-century design—rooted in innovation, technical precision and the boundless creativity of contemporary designers. This commitment sets Vitra apart from being just a furniture manufacturer. At its core, the brand believes that design can shape our environments, influence our emotions and ultimately contribute to a more sustainable future.</p>
<p>Nora Fehlbaum, CEO of Vitra, states, “Vitra’s greatest contribution to sustainability is the creation of products that omit non-essential elements and last a long time. Our roots in modern design would allow nothing else.” This statement encapsulates Vitra’s design philosophy: creating enduring products that transcend fleeting trends while prioritizing functionality, ergonomics, durability, comfort and aesthetics—without unnecessary embellishment.</p>
<p>As a third-generation family business, Vitra embraces a holistic mission that balances environmental, cultural and commercial responsibilities. This ethos informs every aspect of the company’s operations—from product development and manufacturing to raw material sourcing and supply chain management—treating each new insight as an opportunity for progress.</p>
<h2>Pillars of Sustainability</h2>
<figure id="attachment_110086" aria-describedby="caption-attachment-110086" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-110086" src="https://backend.daman.co.id/wp-content/uploads/2025/06/9154872_Cork-Family_master.jpg" alt="" width="1080" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/9154872_Cork-Family_master.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/06/9154872_Cork-Family_master-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/06/9154872_Cork-Family_master-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/06/9154872_Cork-Family_master-768x512.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-110086" class="wp-caption-text">The Soft Pad Chair EA 231 Home Office Compas Direction Tabouret Métallique</figcaption></figure>
<p>While many brands offer stylish products at attractive prices, Vitra takes a different approach. Longevity is at the heart of its sustainability strategy. By producing durable, timeless pieces using high-quality materials, Vitra minimizes waste and reduces resource consumption, ensuring its products remain relevant for decades.</p>
<p>This commitment is backed by a manufacturer’s warranty on all newly purchased Vitra Originals, highlighting product quality and long-term reliability. Each Vitra item carries a legacy that begins with a designer’s vision and comes to life through meticulous development and precision manufacturing. These products are crafted not just to furnish spaces but to enrich them, creating lasting stories well beyond the factory floor.</p>
<p>Vitra also prioritizes sustainable materials in product development, aiming for full recyclability by carefully considering material composition and recycling systems. For example, the Tip Ton RE is designed for easier, more thorough recycling. More complex models, like the ACX and ID Cloud office chairs, require advanced engineering to ensure their components can be efficiently separated and recycled.</p>
<h2>Purpose-Driven Production</h2>
<figure id="attachment_110085" aria-describedby="caption-attachment-110085" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-110085" src="https://backend.daman.co.id/wp-content/uploads/2025/06/5344192_AI-Campus-Berlin-Merantix_50_master.jpg" alt="" width="1080" height="885" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/5344192_AI-Campus-Berlin-Merantix_50_master.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/06/5344192_AI-Campus-Berlin-Merantix_50_master-300x246.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/06/5344192_AI-Campus-Berlin-Merantix_50_master-1024x839.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/06/5344192_AI-Campus-Berlin-Merantix_50_master-768x629.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-110085" class="wp-caption-text">Campus Berlin (Merantix)</figcaption></figure>
<p>Vitra’s environmental commitment spans the entire lifecycle of its products—from design and manufacturing to material sourcing and logistics. Every decision aligns with a long-term sustainability vision. The brand selects plastics like polypropylene and polyamide for their durability and recyclability while actively seeking greener alternatives that meet its environmental standards.</p>
<p>To prevent downcycling, Vitra uses advanced recycling techniques and integrates recycled content into many of its products. It avoids additives like fine wood chips, which hinder recyclability, opting instead for technical fillers like fiberglass that enable full material recovery. Some products even come with warranties of up to 30 years, promoting long-term usability and circularity.</p>
<p>Vitra also practices upcycling, transforming waste or used materials into new, higher-value products. Chairs like the Tip Ton RE and HAL RE are crafted from upcycled household waste collected through Germany’s “Yellow Bag” program.</p>
<h2>From Waste to Worth</h2>
<p>Materials account for roughly half of Vitra’s carbon footprint. To minimize this impact, the company prioritizes sustainable, low-impact materials, evaluating their sourcing and performance through independent assessments. When a new material meets Vitra’s quality standards and proves environmentally superior, it becomes part of the product line.</p>
<p>Vitra has made considerable progress using recycled materials, viewing waste as a valuable resource for creating durable products. Recycled plastic features in the Tip Ton RE and HAL RE chairs and some accessories. Textiles like Laser RE and Reflect use recycled polyester, while leather waste is transformed into bonded leather products like Repad. The company is also exploring biomaterials and non-animal leather alternatives, although suitable options have yet to be found.</p>
<p>As a Swiss family-owned company, Vitra’s commitment to sustainability goes beyond materials and production processes. It prioritizes quality and durability while embracing responsible material choices. Through a comprehensive approach and dedication to sustainable innovation, Vitra sets new standards in the design industry. Vitra is available at MOIEHAUS.</p>


Inside Vitra’s eco-minded design philosophy

Vitra