The internationally-acclaimed music star with millions of fans all over the world teams up with Vespa to unveil a new exclusive Vespa model, personally ideated and designed by him
Over the recent years, big names including Giorgio Armani, Christian Dior and Sean Wotherspoon have coupled their authentic creativity with the unmistakable style of Vespa. This year, Justin Bieber joins the highly exclusive list through a new collaboration with the Italian brand.
Design-wise, the new Justin Bieber x Vespa model is rolled out with classic 50, 125 and 150cc engines capacities that have made Vespa history, and which now have been revamped in full respect of the most recent environmental regulations. The fresh, youthful geometry of the motorcycle also makes up a light yet protective body, while the handlebar, with its unmistakable evocative rectangular headlight, supports an extremely modern full color multifunctional TFT display, which in sync with all smartphone functions.
Interestingly, monochrome is the underlying style feature that distinguishes the new Vespa signed by Bieber. The white color, which is selected by the singer, passes through all elements of the new Vespa Sprint: from the saddle to the grips to the spokes of the rims. The brand logo and the flames drawn on the body of the vehicle are also tone on tone white. In a way, this is the spin the singer wanted to put on the design to embody the creative drive, vibrancy and vigor—the values shared by both Bieber and Vespa.
To make it even more special, there’s also an exclusive limited edition which is complemented by an equally irresistible accessories collection from a bag, a pair of gloves and a total white helmet with an utter “Justin spin,” the flames, which will make the Vespa experience even cooler. “I love Vespa, and to partner with such a classic brand is so cool. Being able to express myself, whether it’s through art, music, visuals, or aesthetics, being able to create something from nothing – it’s a part of me. Ultimately the goal in creating and designing is always to put your own unique spin on things,” explains Justin Bieber, in closing.
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