Vans and Tony Hawk unite in 2020 to create authentic and inspiring brand initiatives that will enable creative expression through skateboarding
American skateboard apparel brand Vans officially announced Tony Hawk—skateboarding legend and global youth icon—as its official global brand ambassador. Sharing a profound heritage in action sports and an undisputed commitment to skate culture, Tony Hawk will partner with the brand to promote Vans’ global brand platforms.
Welcome to the @VansSkate family, @TonyHawk 🏁 pic.twitter.com/URlv4qRD82
— Vans (@VANS_66) April 13, 2020
“Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream success,” Hawk explained. “I have always respected their integrity, so it is an honor to officially join forces and help continue to grow skateboarding culture in the most authentic way possible.”
More importantly, in the current environment of collective social distancing, Vans and Hawk remain focused on the positive impact that skateboarding can provide by creating initiatives and events that support skate communities around the world. Case in point: Vans recently launched “Foot The Bill,” a customization initiative to support small, independent business partners from around the world who are dealing with the direct impact of COVID-19.
Help us support small businesses during this tough time by buying a pair of their Custom Vans through the "Foot The Bill" initiative. Net proceeds go directly to each partner during this difficult time. https://t.co/7Mj8aiC8dz pic.twitter.com/ZztxYhkdRd
— Vans (@VANS_66) April 17, 2020
With skate shops as the central hub for skate communities around the world, “Foot The Bill” will work to support them with custom designed Vans footwear. The net proceeds from each pair of Vans Customs sold through the program will go directly to that small business to provide some relief during these challenging times.
“These days are extremely difficult for so many, which is why we are hoping to provide some fun and creativity for the global community to enjoy,” Hawk said of the program. “In unprecedented times like these, we need to stay positive, support each other and keep creating.”
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