Maintaining the high level craftsmanship and tailoring embedded in its womenswear and accessory collections, Mary-Kate and Ashley Olsen’s The Row is finally launching a permanent’s men’s line this fall.
They ran successful capsule menswear collections years ago, but this is the first time—since the twins’ award-winning brand launched 12 years ago—that they are releasing a full-fledged menswear collection.
“It was imperative that we received our customers’ feedback and to approach this collection thoughtfully at our pace,” Ashley said in a statement.
Here are 7 things we know about their debut menswear collection:
- The Row’s premiere menswear collection revolves around the classic suit—with contemporary details and quirky interpretations the twins are known for.
- Made in Japan. It’s all about world-famous quality construction mixed with traditional European and American tailoring techniques.
- 80s and 90s New York influences. A departure from their goth boho chic signature style.
- The Row’s debut menswear collection will also offer a range of fashion staples: coats, jackets, denim, and t-shirts.
- It will be available in The Row retail stores and through select wholesale partners globally this October.
- Prices range from $3,950 to $5,795 USD for suits to $7,850 for investment pieces like the chinchilla coat.
- There’s no streetwear in sight. We are all for this.
Who’s excited? We are!