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Chinese actor Wei Daxun joins TUMI as the new brand ambassador for the Asia-Pacific region, marking the start of a fresh chapter alongside the 19 Degree Lite campaign
<img loading="lazy" decoding="async" class="size-full wp-image-111054 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_Alpha-Bravo-Knight-Sling_19-Degree-Lite-Extended-Trip-Packing-Case-in-Pavement.jpg" alt="" width="800" height="450" srcset="https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_Alpha-Bravo-Knight-Sling_19-Degree-Lite-Extended-Trip-Packing-Case-in-Pavement.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_Alpha-Bravo-Knight-Sling_19-Degree-Lite-Extended-Trip-Packing-Case-in-Pavement-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_Alpha-Bravo-Knight-Sling_19-Degree-Lite-Extended-Trip-Packing-Case-in-Pavement-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
For 50 years, TUMI has redefined the art of travel with its precision-crafted luggage, thoughtful design and forward-looking spirit. The brand continues its global expansion with the recent opening of a flagship store in Shanghai, reinforcing its dedication to serving travelers and creative professionals around the world.
As part of this milestone moment, TUMI introduces its latest brand ambassador for the Asia-Pacific region: acclaimed Chinese actor Wei Daxun. Known for his dynamic career in entertainment, Wei exemplifies professionalism, discipline and an ongoing pursuit of excellence—qualities that align seamlessly with TUMI’s values.
<img loading="lazy" decoding="async" class="size-full wp-image-111053 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_Alpha-Bravo-Surveillance-Backpack-in-Black.jpg" alt="" width="800" height="450" srcset="https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_Alpha-Bravo-Surveillance-Backpack-in-Black.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_Alpha-Bravo-Surveillance-Backpack-in-Black-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_Alpha-Bravo-Surveillance-Backpack-in-Black-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
&#8220;It&#8217;s an honor to join the TUMI family,&#8221; says Wei. &#8220;I&#8217;ve long admired the brand&#8217;s dedication to timeless quality and purpose. Their collections are designed for real life, and they move with me wherever I go, whatever I do.”
<img loading="lazy" decoding="async" class="size-full wp-image-111055 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_19-Degree-Lite-International-Carry-On-in-Black-Graphite-2.jpg" alt="" width="800" height="450" srcset="https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_19-Degree-Lite-International-Carry-On-in-Black-Graphite-2.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_19-Degree-Lite-International-Carry-On-in-Black-Graphite-2-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/07/TUMI-Wei-Daxun-Asia-Pacific-Ambassador-Campaign_19-Degree-Lite-International-Carry-On-in-Black-Graphite-2-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
Wei’s first appearance as brand ambassador takes place in the final chapter of TUMI’s 19 Degree Lite campaign. Titled &#8220;Uncompromisingly Light,&#8221; the film explores innovation, modern aesthetics and the freedom of movement through the eyes of individuals constantly on the go—an ethos that perfectly mirrors Wei’s lifestyle.

TUMI names Wei Daxun as new Asia-Pacific brand ambassador

Tumi,

TUMI 19 Degree Lite campaign,

Wei Daxun