American bag and luggage maker TUMI have unveiled their spring/summer 2019 campaign, featuring the most prolific artistic members of the Kravitz family, father Lenny and daughter Zoë.
Captured in the Bahamas, where the family originally came from, the promotional films was directed by Eliot Rausch and it honors the passsing of tradition, storytelling and family values between generations.
This campaign marks the release of TUMI’s remastered Alpha collection. A celebration of everything that TUMI stands for, the Alpha 3 boasts design innovation, engineering, functionality and performance.
Other collections launched includes the automotive inspired Arrivé, the modern and minimalist Mezzanine, along with signature pieces such as the Stanton, Degree, Bravo, the Tahoe and Harrison backpacks and the Monaco wallets – all in updated seasonal tones.
The film itself is an intimate quest to where it all began; illustrating the strengthening of the bonds individuals create, and the significant, supporting role TUMI plays-understanding it’s not about the destination, but the invaluable moments created along the way.
“I loved the idea of telling a story about travel, family and connecting with one’s roots,” Zoë explained. While her father the iconic musician added, “When you’re travelling and living out of a suitcase, your luggage becomes an extension of your home-and yourself for that matter.”
You can see the TUMI x Lenny and Zoë Kravitz film below. TUMI’s latest collection for Spring Summer 2019 is available on their flagship stores.
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