TUMI and ONE Championship to Design and Launch Luxury E-sports Gaming Bag

The two brands will also partner up for additional marketing efforts to promote this new initiative, which will eventually be available to the public.

ONE Championship (ONE)—the largest global sports media property in Asia—announced that its existing commercial partnership with TUMI across ONE’s e-sports and martial arts properties will expand to include a special branded challenge during season one of “The Apprentice: ONE Championship Edition” that will deliver the perfect companion for e-sports athletes.

In an episode of the series, TUMI’s global design team together with ONE E-sports will challenge the show’s contestants to help design, market and launch the ultimate luxury gaming bag. The contestants then will work with TUMI to leverage the brand’s innovative functionality, superior performance and premium design to create a product that is perfectly catered to the needs of gamers on the go.

“We are excited to partner with ONE Championship on ‘The Apprentice: ONE Championship Edition,’” explained TUMI’s Creative Director Victor Sanz. “We look forward to seeing the innovative designs and out-of-the-box marketing launch plans the contestants come up with to elevate the journeys of gamers around the world.”

Back to “The Apprentice: ONE Championship Edition,” the show will invite 16 contestants handpicked from around the world to compete in a high-stakes game of business and physical challenges. The business competitions will focus on a variety of real-world problems and industries. On the other hand, the physical challenges will be graced by the World Champions from ONE Championship, where contestants will aim to outshine them in feats of athletic ability and endurance.

“Given ONE’s global reach and our millennial audience who drive the gaming market, we are excited to support TUMI’s entrance into the gaming world. We are thrilled to use ‘The Apprentice: ONE Championship Edition’ to facilitate cutting-edge innovation and work with TUMI to bring a compelling product to the market that will strongly resonate with e-sports athletes,” CEO of ONE E-sports Carlos Alimurung elaborated in closing.