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Prada launches its summer campaign with Troye Sivan, captured on a dreamy Italian boat journey blending coastal ease and urban refinement.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109604" src="https://backend.daman.co.id/wp-content/uploads/2025/06/PRADA_Days-of-Summer-advertising-campaign_3-1-scaled-e1749004949328.jpg" alt="" width="1681" height="1681" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/PRADA_Days-of-Summer-advertising-campaign_3-1-scaled-e1749004949328.jpg 1681w, https://backend.daman.co.id/wp-content/uploads/2025/06/PRADA_Days-of-Summer-advertising-campaign_3-1-scaled-e1749004949328-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/06/PRADA_Days-of-Summer-advertising-campaign_3-1-scaled-e1749004949328-1024x1024.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/06/PRADA_Days-of-Summer-advertising-campaign_3-1-scaled-e1749004949328-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2025/06/PRADA_Days-of-Summer-advertising-campaign_3-1-scaled-e1749004949328-768x768.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/06/PRADA_Days-of-Summer-advertising-campaign_3-1-scaled-e1749004949328-1536x1536.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/06/PRADA_Days-of-Summer-advertising-campaign_3-1-scaled-e1749004949328-1568x1568.jpg 1568w" sizes="(max-width: 1681px) 100vw, 1681px" />
Prada kicks off summer with a breezy new campaign featuring brand ambassador Troye Sivan. Titled “Days of Summer,” Sivan embarks on a serene journey aboard a vibrant Italian gozzo, captured by Oliver Hadlee Pearch under Ferdinando Verderi’s creative direction. The campaign blurs the line between coastal escape and urban elegance, as Sivan navigates the warm season in Prada’s relaxed ensembles and iconic nylon bags, set against a sweeping blue horizon.

Troye Sivan stars in Prada’s “Days of Summer” campaign

Prada,

troye sivan