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British clothing retail duo Topshop and Topman have released their first ever joint campaign welcoming the fall/winter fashion season. Dubbed as &#8220;Topshop IT&#8221;, both brands aim to infuse more lively passion through the collection into their loyal customers.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-59789" src="https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_IT-7-8.jpg" alt="" width="1080" height="832" srcset="https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_IT-7-8.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_IT-7-8-300x231.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_IT-7-8-768x592.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_IT-7-8-1024x789.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_IT-7-8-315x243.jpg 315w" sizes="(max-width: 1080px) 100vw, 1080px" />
“For our creative approach we wanted to bring the brands to life; Topshop IT is a celebration of what makes us unique; championing our customers’ individuality, exploring what fashion means to them and how they style our pieces to express themselves,” explains creative director David Hägglund. “It is eye-catching, full of vibrant colour and has a youthful spirit. We will be using video, photography and music across high impact billboards and digital channels, pushing boundaries to make this a truly 360 global campaign.”
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-59785" src="https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_10.jpg" alt="" width="1080" height="798" srcset="https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_10.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_10-300x222.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_10-768x567.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_10-1024x757.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_10-315x233.jpg 315w" sizes="(max-width: 1080px) 100vw, 1080px" />
The campaign has some notable names in their arsenal. Other than shot by Daniel Jackson, the campaign brings together an energetic line-up of eight trail blazing stars, each individually expressing how they would ‘Topshop it’ &#8211; while wrapped in the new collection of course. The energetic eight comprises of Presley Gerber, Duckie Thot, Dilone, Anwar Hadid, Cara Taylor, Adonis Bosso, Birgit Kos and Sofia Mechetner.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-59781" src="https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_02.jpg" alt="" width="1080" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_02.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_02-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_02-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_02-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_02-315x210.jpg 315w" sizes="(max-width: 1080px) 100vw, 1080px" />
The pieces worn by Presley, Anwar and Adonis showed the Topman&#8217;s direction towards an expressive and energetic autumn &#8211; while still carries the label&#8217;s youthful urban DNA. Our particular favorites are the denim shirts with Presley, Anwar&#8217;s motorcycle puffer bright camo winter coat, and the crisp one buttoned suit on Adonis. Other pieces to watch: bold colored and patterned suits!
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-59783" src="https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_07.jpg" alt="" width="1080" height="720" srcset="https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_07.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_07-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_07-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_07-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2018/10/TOPSHOP_FW18_MSW_07-315x210.jpg 315w" sizes="(max-width: 1080px) 100vw, 1080px" />
Styles from the campaign will be available in Topshop and Topman stores globally, as well as online at topshop.com and topman.com starting this mid October.
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Topshop and Topman Launch Fall/Winter 2018 Campaign

Fall Winter 2018,

topman