Some of the finest SS ’23 campaigns worth one final glance before the new season starts
Summer of 2023 is in full swing; but in the world of fashion, the season has already started to shift as pre-fall campaigns start to pop up. Before the game changes completely, we thought: Let’s do an appreciation post full of throwbacks to the best fashion campaigns from spring/summer 2023. From Louis Vuitton to Dior and more, these pictures have stolen the spotlight on multiple occasions throughout the past months…
Louis Vuitton
Shot in the Tecisa desert in Spain by Tyler Mitchell, the dreamy campaign evokes Louis Vuitton’s ancestral home in Asnières and the Louvre museum in a nod to one of the brand’s fashion shows. The campaign features models Ahmadou Gueye, Daniel Legzdins, Dara Gueye, Feranmi Ajetomobi, Joshua Seth, London Lee, Luukas Niskanen and Sanoussy Sylla.
Dunhill
Dunhill presented its spring/summer 2023 campaign with a nod to British elegance and masculinity. Top models George Barnett, Armando Cabral and Joseph Norris were featured in a series of images taken by photographer Brett Lloyd.
Givenchy
This is the first time Matthew M. Williams created a menswear campaign for Givenchy. The creative director directed and photographed the campaign himself. He also tapped Jamaican musician Alkaline, who has a deep connection with the Givenchy clothes, to model the collection’s key looks.
Dior
Dior’s long-term friend and ambassador, Robert Pattinson, appeared stylish in effortless ensembles by Kim Jones for the house’s spring/summer 2023 campaign. His co-stars includes some of the house’s most iconic creations, including the new CD Diamond motif. The campaign was shot by renowned photographer Rafael Pavarotti.
Loewe
Actor Josh O’Connor once again appeared in Loewe’s summer campaign alongside Stéphane Bak. The concept behind the campaign is to re-capture the work of British still-life and portrait painter William Nicholson and American photographer George Platt Lynes.
Hermès
For spring/summer 2023, Hermès leveraged its iconic orange boxes to create a refreshing campaign. Legendary photographer Tim Walker captured the boxes alongside model Saul Symon and Cheikh Diakhate as they modelled the maison’s latest shoes and leather goods with a strong joie de vivre spirit.
Lanvin
Following the house’s visual rebranding, Lanvin presented a campaign titled “Modern Heroes,” which consists of a series of intimate black-and-white photographs shot by Steven Meisel and styled by Ludivine Poiblanc. The second chapter of the campaign featured models like Quintin Van Konkelenberg, Alberth Johnson, Gendai Funato and Job V, with a special appearance by supermodel Raquel Zimmerman.
Kenzo
Entitled “Varsity Jungle,” Nigo’s latest creation for Kenzo has brought the brand to an exciting new level which is further applied to its seasonal campaign. Channeling nautical vibes, Kenzo cast skateboarder and musician Lil Dre and models including Moses Battiest, Omar Sesay and many more to represent the brand’s new icon, which is the elephant.
Zegna
In conjunction with Zegna’s Road to Traceability, the Italian house celebrated the spring of 2023 with the new Oasi Cashmere campaign, shot by David Gomez-Maestre. The campaign, titled “Spring in Oasi,” showcased Zegna’s cashmere collection and the Triple Stitch sneaker in an attractive outdoor location. Models lined up for this campaign were Miriam Sanchez, Dara Gueye, Olli Heinimaki and So Jin-ho, all looking dapper and relaxed in earthy colors.
Ferragamo
It’s a “New Dawn” for Ferragamo by the time Maximillian Davis stepped into the creative director position at the house. To challenge his creative vision, Davis also explored a spring/summer 2023 campaign with that title. Rafael Pavarotti was in charge of photographing the campaign, together with Edward Quamby and Mavi Staiano for creative direction and styling, respectively.
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