Tommy Jeans Gets ’90s-Minded with Lucky Blue Smith & Hailey Baldwin Once Again

The ’90s is alive and well in the second collection of Tommy Hilfiger’s Hilfiger Denim capsule, Tommy Jeans


lucky blue smith for tommy hilfiger denim fall 2016-72


And we didn’t just mean the ’90s-inspired design that adorns the items in the collection. We were also referring to the two ’90s babies who front the capsule’s ad campaign, namely Lucky Blue Smith (born in 1998) and Hailey Baldwin (born in 1996).


lucky blue smith and hailey baldwin for tommy hilfiger denim fall 2016-2-72


The pair also appeared on the collection’s campaign in the summer. Similarly, the new ads follow last season’s formula and features indoor portraits of Smith and Baldwin wearing Tommy Jeans‘ nostalgia-induced items. “Our Tommy Jeans collection is all about nostalgia and iconic staples, with updated silhouettes and a new edge,” explains Tommy Hilfiger, the designer, in an official statement.

These nostalgia staples comprise T-shirts, beanies, briefs and puffer vests, among others. Also included is a statement-making unisex shearling jacket that, just like the other pieces in the capsule collection, is plastered with Tommy Hilfiger’s iconic logo.


lucky blue smith for tommy hilfiger denim fall 2016-2-72


The capsule is available starting October 4 at select stores and on the brand’s website.