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DA MAN Magazine - Make Your Own Style!

<h2>NEW STRIPES. Under the direction of Andreas Gran, the Tiger of Sweden prowls for fresh—and more casual—hunting grounds for this season</h2>
<img loading="lazy" decoding="async" class="size-full wp-image-49197 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2017/04/DSC07991-2.jpg" alt="Andreas Gran" width="630" height="945" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/DSC07991-2.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/DSC07991-2-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2017/04/DSC07991-2-315x473.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
Clean cuts, high quality and a proud attitude. That’s <a href="http://daman.co.id/?s=Tiger+of+Sweden" target="_blank" rel="noopener">Tiger of Sweden</a> in a nutshell. The brand’s spring/summer 2017 collection, however, looks remarkably different from the lineup of suits and jackets that most people have come to associate it with. For this collection, head of menswear Andreas Gran injected quite a few elements of life in his home country. There’s a bit of the old (architecture from the Baroque era, specifically the Kungliga Slottet, Sweden’s royal palace which was, in turn, inspired by Versailles) and a bit of the new (namely the growing multicultural aspect of Swedish youths, which, in turn, has inspired an equally diverse and edgy street style).
It would seem that Gran, who joined the brand back in 2010 as a sourcer before moving up to product manager and eventually head of <a href="http://daman.co.id/?s=menswear" target="_blank" rel="noopener">menswear</a> in 2015, also managed to spark new interest in Tiger of Sweden through his casual offerings. Hoodie jackets and baggy shorts might not be what people have grown to expect from this highly-regarded Scandinavian brand, but it certainly follows the theme of presenting a compelling idea of contemporary Sweden. And it certainly works.
With DA MAN, Gran shares some in-depth thoughts on his latest spring/summer offerings and his work for Tiger of Sweden.
<img loading="lazy" decoding="async" class="size-full wp-image-49198 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_01-edit.jpg" alt="Andreas Gran" width="630" height="863" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_01-edit.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_01-edit-219x300.jpg 219w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_01-edit-315x432.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
The season’s iconic motif inspired by the Kungliga slottet
DA MAN: Multiculturalism was the main theme of the spring/summer ’17 collection shown on the runway. How do you personally connect to this? 
Andreas Gran: It’s the way the world functions today. New ideas are grown when cultures and people come together. It’s our responsibility to make sure this is done in a positive and constructive way.
<img loading="lazy" decoding="async" class="size-full wp-image-49199 aligncenter" src="https://backend.daman.co.id/wp-content/uploads/2017/04/DSC00267.jpg" alt="Andreas Gran" width="630" height="945" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/DSC00267.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/DSC00267-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2017/04/DSC00267-315x473.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
Wearing military-green outfits
DA MAN: Does the collection represent the Swedish youth of today or does it imagine how the youth should become? 
Andreas Gran: I hope so. The youth of today sets its own trend extremely fast. Our idea was more to salute that mindset they have.
DA MAN: How did the Kungliga Slottet (Stockholm Palace) become the source of inspiration for the collection? And what do the baroque-styled prints actually portray? 
Andreas Gran: I wanted to stay in Stockholm for inspiration, and also try to combine two extremes as a design idea. We looked at the baroque castle for inspiration on maximalism. The thought was to make a minimalistic version of that.

<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-49200" src="https://backend.daman.co.id/wp-content/uploads/2017/04/DSC00292.jpg" alt="Andreas Gran" width="630" height="945" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/DSC00292.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/DSC00292-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2017/04/DSC00292-315x473.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
Gender-bending tank-tops for men at backstage
DA MAN: Tiger of Sweden is well known for its slim suits. The collection, however, points out otherwise. Is this a hint of the future direction of the brand? More casual and relaxed? 
Andreas Gran: I constantly think about a new way of wearing the suit. How do we make the suit for the modern way of living? Contrast is very important for me when designing. If you have a slim blazer, I think it looks much more interesting with wider pants. I have the same thought with the entire collection. We are known for slim suits, but let’s contrast that with something new that we are not known for.
DA MAN: Besides multiculturalism, we’ve also noticed other surprising combinations like the MA1 jacket on top of a blazer. That one look with the tank top, however, seems to have a bit of a gender-bending vibe to it. So, do you think that there’s still such a thing as a feminine and masculine cut? 
Andreas Gran: Yes, I do in some way, but I don’t have any rules on how to use them. The male and female bodies are obviously different in terms of anatomy, but that doesn’t set any limitations for using classic menswear pieces for women and vice versa. I believe in contrasts here as well. Dressing should be about making you feel confident and happy. That’s the only rule that applies.
DA MAN: Looking at how the collection developed on the runway, with a black-and-white closing look, is this an expression that menswear is becoming more and more minimalist? 
Andreas Gran: I would say that we go in both directions. We try to make the cuts cleaner and more minimalistic, but also make the fabrics and colors more expressive.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-49202" src="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_finale2.jpg" alt="Andreas Gran" width="630" height="419" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_finale2.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_finale2-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_finale2-315x210.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
The finale look featuring a suit with short text wrapping the arm
DA MAN: Your spring/summer ’17 runway show took place in, quite appropriately, London, a city that celebrates multiculturalism. Can you tell us how this issue plays out in Sweden where the brand originally comes from? 
Andreas Gran: For a long time, Sweden has been one of the most welcoming countries when it comes to helping people in need. This has had an impact on the entire society for a long time. Without that, we would be an isolated, remote country in the northernmost part of the world.
DA MAN: When you design a new collection, what do you usually start working on? 
Andreas Gran: I usually start with a silhouette and then add fabrics and colors. At the end of the process the silhouette usually looks way different than what it was at the starting point. Designing a collection is a process and a journey. You start somewhere and then you end up somewhere completely different.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-49203" src="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_14.jpg" alt="Andreas Gran" width="630" height="948" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_14.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_14-199x300.jpg 199w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_14-315x474.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
A roundup of distinctive patterns and cuts for the season
 
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-49201" src="https://backend.daman.co.id/wp-content/uploads/2017/04/edit-ToS_Men_FS_SS17_35.jpg" alt="Andreas Gran" width="630" height="868" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/edit-ToS_Men_FS_SS17_35.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/edit-ToS_Men_FS_SS17_35-218x300.jpg 218w, https://backend.daman.co.id/wp-content/uploads/2017/04/edit-ToS_Men_FS_SS17_35-315x434.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
A roundup of distinctive patterns and cuts for the season
DA MAN: How do you describe Tiger of Sweden today? 
Andreas Gran: I would say we are a contemporary tailoring brand with a strong Scandinavian aesthetic.
DA MAN: You’ve been with the company for more than five years, and you didn’t start with designing. What was it that sparked your interest in menswear design? 
Andreas Gran: I started off with accessories and I really loved that. However, after a while I felt like I wanted to try and bake the cake rather than put icing on it, so to speak. Fortunately I got the opportunity to start designing menswear at <a href="http://daman.co.id/?s=Tiger+of+Sweden" target="_blank" rel="noopener">Tiger of Sweden</a>.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-49204" src="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_33.jpg" alt="Andreas Gran" width="630" height="948" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_33.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_33-199x300.jpg 199w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_33-315x474.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
A roundup of distinctive patterns and cuts for the season
DA MAN: Are there any other designers who you look up to when it comes to men’s fashion? 
Andreas Gran: There are so many talented designers out there. My favorites at the moment are <a href="http://daman.co.id/?s=Raf+Simons" target="_blank" rel="noopener">Raf Simons</a> and <a href="http://daman.co.id/?s=Demna+Gvasalia" target="_blank" rel="noopener">Demna Gvasalia</a>.
DA MAN: Lastly, do you have a favorite quote or saying that you take with you when you work? 
Andreas Gran: No specific quote but I try to have an open mind toward people and toward change.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-49205" src="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_22.jpg" alt="Andreas Gran" width="630" height="948" srcset="https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_22.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_22-199x300.jpg 199w, https://backend.daman.co.id/wp-content/uploads/2017/04/ToS_Men_FS_SS17_22-315x474.jpg 315w" sizes="(max-width: 630px) 100vw, 630px" />
A roundup of distinctive patterns and cuts for the season

Tiger of Sweden’s Intriguing Andreas Gran

Andreas Gran,

fashion,

interview,

menswear,

Spring/Summer 2017,

Tiger of Sweden