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<h2>After announcing its upcoming collaboration with The Weeknd last month, Puma has now released the first images from the Spring/Summer 2017 &#8220;Run the Streets&#8221; campaign featuring the musician himself</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-1.jpg"><img decoding="async" class="aligncenter size-large wp-image-42076" src="https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-1-1024x683.jpg" alt="The Weeknd x Puma Run the Streets - 1" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-1-1024x683.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-1-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-1-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-1-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-1.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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Shot in Los Angeles and <a href="http://daman.co.id/?s=The%20Weeknd" target="_blank" rel="noopener">The Weeknd</a>&#8216;s hometown Toronto, the campaign sees the Grammy-winning artist in white-colored <a href="http://daman.co.id/?s=Puma" target="_blank" rel="noopener">Puma</a> Ignite Evoknit. Inspired by running and street fashion at the same time, the Evoknit and other selections in the collection are technologically-advanced and streetwear-approved. And who better to depict these characteristics than The Weeknd?
Other than the Evoknit, the collection will also include Ignite Limitless, which made an appearance in The Weeknd&#8217;s &#8220;Starboy&#8221; music video.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-2.jpg"><img decoding="async" class="aligncenter size-full wp-image-42077" src="https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-2.jpg" alt="The Weeknd x Puma Run the Streets - 2" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-2.jpg 750w, https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-2-225x300.jpg 225w, https://backend.daman.co.id/wp-content/uploads/2016/11/The-Weeknd-x-Puma-Run-the-Streets-2-315x420.jpg 315w" sizes="(max-width: 750px) 100vw, 750px" /></a>
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The collection will be available on November 10 at select retailers and Puma.com
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The Weeknd’s Puma Ad Campaign is Here