The outdoor product brand is also leveraging its global network and supply chain to uncover other impactful ways to aid those fighting the COVID-19 pandemic.
It seems that every day, we hear of yet another fashion brand or apparel label joining in the fight against the coronavirus—which can be truly inspiring in these trying times. The North Face is the latest brand to announce a significant donation towards fighting the coronavirus outbreak. The American outdoor brand is committing USD1 million through its social impact and advocacy platform the Explore Fund, in order to support the outdoor communities all over the world during the COVID-19 crisis.
To our healthcare professionals & first responders in Colorado, we’re donating equipment & emergency relief.
We're giving 1 million globally to our partners & friends impacted, supporting outdoor communities that make exploration possible.
We will weather this storm together. pic.twitter.com/J5bZXeMljz
— The North Face (@thenorthface) April 5, 2020
“We will work closely with national and local outdoor officials to allocate funds where the need is most critical immediately and throughout the recovery,” explained the brand in a statement. “As the battle against COVID-19 continues and its impact deepens, we will continue to explore other ways that we can support our front-line workers and those affected by the crisis. We’re hopeful for the day when we’ll be back out there, together.”
Moreover, as part of the brand’s efforts to leverage its global network and supply chain partners to aid those fighting the COVID-19 pandemic, The North Face is also donating 60,000 gloves to healthcare professionals and first responders working on the front line in Colorado. In addition, the brand’s also supporting The Renewal Workshop’s initiative to make general protection gowns for local workers involved in COVID-19 response in Oregon and Washington.
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