BALLY

I DREAMED A DREAM – Bally looks to nature for its fall 2018 campaign. Shot in an English countryside by photographer Colin Dodgson, the images are meant to evoke a “dreamlike narrative.” The campaign stars British model Edie Campbell with Chinese model Wang Chen Ming, who are seen wearing pieces from Bally’s retro sportswear-inspired fall 2018 collection. Accompanying the print campaign is an exclusive video shot by director Errol Rainey, who captured the models in a daydream, thereby beautifully capturing “the essence of the campaign.” Head over to bally.com to see the full video.

HERMÈS

ON THE MOVE – In line with the popular tagline “Play it like Hermès,” the French luxury brand adopted a playful and dynamic fall 2018 campaign. Similar to its previous campaign, the one for this season displays the feeling of movement. This time, however, this is achieved with the help models Finnlay Davis (left), Anders Hayward (middle) and Oliver Kumbi (right), who are seen sporting luxurious coats from Hermès’ fall 2018 collection. The campaign also highlighted one of Hermès’ cashmere and silk scarf, the Awooooo, which is designed by Alice Shirley, who also designed the bear Grrrrr! scarf for fall 2016.

EMPORIO ARMANI

TIME TO PARTY – It’s all about fun and having a good time at Emporio Armani’s fall/winter 2018 campaign. Enlisting a number of 11 models, including established Dutch male model Mark Vanderloo, alongside Aleksandar Rusic (left), Leroy Mortiz Aiyanyo (middle) and Pepe Barroso (right), the campaign is shot by Sølve Sundsbø, who displayed an explosion of energy and fun with dancing and wide-smiled models. As the cool youngbrother of Giorgio Armani, the clothes too looked more youthful, with the use of wild patterns, shiny fabrics with references to sport attires.

CALVIN KLEIN JEANS

FAMILY BILLBOARD – Once again, it’s a family celebration at Calvin Klein Jeans’ campaign. This time, the American brand enlists 36 models including Presley and Kaia Gerber. Other models at the campaign include Fernando Albaladejo, Dylan Christensen, Ernesto Cervantes and more. The group was photographed by Willy Vanderperre and echoes the new direction of Calvin Klein Jeans. “The result is a display of individualism that simultaneously explores the idea of collective purpose, which is very much a reflection of the new collection,” said Raf Simons of the campaign.

MICHAEL KORS

NEW YORK, NEW YORK – What makes Michael Kors fall 2018 ad campaign so special? Well, this is the first time the brand has commissioned different photographers for its labels. Currently, the campaign is shot by New York-based photographer Lachlan Bailey and spotlights everyday opulence. The campaign stars models Andreea Diaconu and Baptiste Radufe, wandering through the streets of New York City, particularly Manhattan and the Upper East Side, at local coffee shops or Central Park. “I wanted the campaign to evoke a sense of life in New York City as it’s really lived, to catch the day-to-day things people do amidst the energy and beauty of the city,” said Michael Kors of the campaign. “There’s a wonderful naturalness and immediacy to Lachlan’s pictures that made him the right choice to tell this story.”

COACH

URBAN JUNGLE – Set against the back streets of New York City, Coach’s fall 2018 campaign evokes as a sense of romance countered with gothic and mystical twists. The campaign was lensed by Steven Meisel and starred celebrities like Selena Gomez and Timmy Xu alongside models like Joaquim Arnell and Wellington Grant (pictured). “I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” said creative director Stuart Vevers. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.”

VERSACE

WE ARE ONE – “It’s Versace, not Versachee.” These wise words by Donatella Versace herself set the tone for the brand’s fall/winter 2018 video campaign. The print campaign, meanwhile, features a cast of 54 models shot by Steven Meisel in what the house claims to be the longest-ever advertising image. The cast includes well-known female models like Gigi Hadid and Kaia Gerber as well as a long list of top tier male models like Dylan Fender, Finnlay Davis, David Trulík, Oscar Kindelan, Paul Hameline, Matthew Pitt, Josh Upshaw, David Alexander Flinn, Aaron Shandels and many more. “My team doesn’t just extend to my work team,” Donatella said in a statement. “The Versace Clans are made of all members of the Versace family—from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard.”

LANVIN

DECONSTRUCTING LEGACY – Much as it did in its previous campaigns, Lanvin embraces a clean slate background to highlight the expertise behind the clothes. Lensed once again by American photographer Collier Schorr, the campaign stars models Simon Bornhall and Baptiste Perrin sporting Lucas Ossendrijver’s deconstructed tailoring pieces and diving sneakers, which will definitely step up anybody’s shoe game. The sneakers in the campaign, for instance, appear dynamic with contrasting materials and colors supported with a rear strap, raised insets and black calfskin leather lining, thereby seamlessly combining luxury and sport.

GUESS

ROAD TRIP – Guess recaptures the spirits of its classic campaigns for fall 2018. Shot in the California desert by fashion photographer Josh Ryan, the campaign marks a return to the brand’s Los Angeles roots as depicted in a series of earth-tone images featuring models wearing denim-focused looks. The campaign itself stars male model Charlie Matthews alongside female models Amanda Cerny, Gwen Van Meir, Erin Cummins and Amanda Rodriguez. They are seen wearing various outfits from Guess’ extensive offering, from its ready-to-wear collection to accessories like watches and eyewear.

FENDI

ALL ABOARD – Fendi Men’s fall/winter 2018 campaign strongly recalls the brand’s runway set from last January. Featuring a yellow cab, a pedestrian crossing and airplane seats, the campaign symbolizes journey, which is then depicted by people walking outside the airport or walking in a plane. Lensed by London-based photographer Daniel Sannwald, the campaign stars models Ben Sherrell (right), Joacquim Arnell (top left) and Jeenu Mahadaven (top right), sporting Fendi’s logo-heavy and travel-friendly fall/winter 2018 collection. Highlights include the cabin size trolley made in collaboration with German brand Rimowa.

DUNHILL

THROUGH THE LOOKING GLASS – Dunhill taps famed male model Clement Chabernaud for its fall 2018 campaign. Titled “Reflections,” the campaign is a visual metaphor for the multifaceted approach taken at the Dunhill house. “The idea of the Dunhill man is multiple, not singular. And in turn, so is the idea of Britishness—something crucial to Dunhill and the way we approach style here,” says Mark Weston, creative director of Dunhill London. Translating this idea into is photographer Jack Webb, who captured Charbernaud in the shifting, reflected setting of London, through glass fronted buildings of Mayfair and the terrain surrounding Alfred Dunhill’s Bourdon House.

VALENTINO

HAUTE PUNK – Celebrating individuality and freedom, Valentino’s fall/winter 2018/2019 men’s campaign creates “a new reality that liberates the present and gives life to the new campaign.” Shot by Juergen Teller at Villa Aldobrandini outside of Rome, the campaign saw male models like Jonas Glöer (right), Benno Bulang (left) and Reuben Chapman wearing “Haute Punk” pieces from Valentino’s fall/winter collection. Separately, the models are photographed in portrait, evoking a feeling of bold romanticism, which is heightened with the presence of several VLTn accessory pieces.

BERLUTI

NEW BEGINNINGS – Great changes are coming to Berluti. Last June, the Parisian house released its first campaign under newly appointed artistic director Kris Van Assche. The campaign images feature the new “1895 Berluti Paris” logo, inspired by the carving etched at the “Alessandro” shoe tree during the brand’s establishment in, well, 1895. Photographed by Jamie Hawksworth, the campaign starred models Ewan Murray, Josef Ptacek and Rodrigue Durard (pictured), each highlighting the brand’s emblematic shoe: The lace-up “Alessandro” oxford model designed all the way back in

DIOR HOMME

ALL INCLUSIVE – The duality and intergenerational quality of Dior Homme’s fall 2018 collection features heavily in the brand’s winter 2018/2019 campaign. To that end, Dior has appointed two generations of models to embody the collection that mixes streetwear and tailoring. Seasoned models such as Mark Vanderloo, Arnaud Lemaire and James Rousseau (left), are photographed in black-and-white with the help of photographer Paolo Roversi. Meanwhile, new and upcoming models such as Kohei Takabatake (middle), Nolan Cottereau (right) and many more are photographed in color in front of a metallic background. There’s also a video where they asked the models about Kris Van Assche’s last collection for the house. Watch it at dior.com.

DSQUARED2

SKIN TIGHT – Following its fall/winter 2018 campaign that saw Bella Hadid, Kendall Jenner, Andrea Quaranta, Oliver Sonne and Bram Valbracht photographed amidst a retro motel room, Dsquared2 released its underwear fall/winter 2018 campaign. Captured once again by Joseph Bruzas and Bram Valbracht, the campaign stars, again, Bram Valbracht and Joseph Bruzas (pictured). The black-and-white print campaign is released alongside a steamy 45-second video campaign, which is available to see at dsquared2.com.

MISSONI

PERFECT COMPOSITION – French model Yassine Rahal stars in Missoni’s fall 2018 ad campaign. Captured by fashion photographer Harley Weir with creative direction by Angela Missoni, the campaign reflects an anthem of personality and freedom. It is set against a blue sky background, which beautifully highlights the house’s extraordinary craftsmanship, as shown through colorful clothes that is full of vibrant shades and bold patterns. In addition to the men’s campaign, the brand also appointed top model Gigi Hadid to star in the women’s campaign.

ETRO

ART CLASS – Entitled “Faithful to Love and Beauty,” Etro’s fall/winter 2018 campaign narrates the story of modern travelers who are fascinated by art and culture. That’s why the campaign was shot in one of Milan’s hidden ateliers, which has been decorated with sculptures. The campaign was shot by Tom Craig and stars Ji Ling Chen (left), Niko Traubman (right) and Peter Finn for the men’s collection. In the images, models are wearing Etro’s vibrant and pattern-heavy clothes, such as the velvet Jacquard hand-embroidered bomber jacket.

The Many Campaigns of Fall/Winter 2018/19

bally,

Berluti,

Calvin Klein Jeans,

coach,

dior homme,

DSquared2,

Dunhill,

Emporio Armani,

Etro,

Fendi,

guess,

Hermès,

Lanvin,

Michael Kors,

Missoni,

valentino,

versace