A SINGAPORE SUCCESS STORY. Fashion brand Raoul recently celebrated its 10th anniversary.
Although the company started out as a local Singaporean brand, in the ten years since its distinctive men’s shirts hit the market, it has become internationally recognized as a rising star. Raoul was started by the husband-and-wife team of Douglas and Odile Benjamin. Douglas said of the anniversary, “Some of the highlights over the last decade include adding women’s fashion in 2005 and having various celebrities wearing our products, such as Jennifer Lawrence, Rebecca Romijn and Kate Middleton. Our international expansion to Europe and the USA were also great moments in our history.” The company set up a website, raoul.com/10, which has videos cataloguing their various milestones.
[youtube 29H_NcSXtVU 600 338]
SHARE THIS ARTICLE
