The Avenue of Stars to be the backdrop Louis Vuitton Men’s Pre-fall 2024 show

Louis Vuitton’s latest groundbreaking showcase featuring its pre-fall collection is set to take place in Hong Kong’s iconic Avenue of Stars, which promises a fresh avant-garde runaway experience.

French maison Louis Vuitton has chosen the iconic Avenue of Stars in Hong Kong as the stage for its inaugural Men’s Pre-fall 2024 show, slated for November 30, 2023. Situated along the captivating Tsim Sha Tsui waterfront, the Avenue of Stars serves as a tribute to the cinematic greats of East Asian cinema like Bruce Lee, Anita Muim, and McDull.

This legendary location, which serves as the heartbeat of arts and culture in Hong Kong SAR, was selected under the visionary guidance of Pharrell Williams, Louis Vuitton’s Men’s Creative Director. To that end, Louis Vuitton seeks to craft an immersive experience, with the generous support of K11 MUSEA and the unwavering collaboration of various government departments, including the Culture, Sport and Tourism Bureau (CSTB), Leisure and Culture Services Departent (LCSD), and the Hong Kong Tourism Board.

The metamorphosis extends to K11 Victoria Dockside, courtesy of K11 MUSEA, where the global broadcast of the show will unfold on Louis Vuitton’s social channels and be brought to life on digital billboards scattered throughout the city. This collaborative effort is more than a fashion show. It unfolds as a tale intricately woven into the diverse fabric of Hong Kong SAR’s cultural legacy. People worldwide are welcomed to witness the harmonious blend of fashion and storytelling set against the enchanting Victoria Harbour to be a joyous celebration of creativity and culture essence in a runaway set up.