Set in Plaza Senayan, the Swiss watch brand reopens its industrial-loft concept to a range of new offerings
A short while ago, Breitling re-opened its Boutique Concept which is located on the first floor of Plaza Senayan. The new Breitling Boutique Concept is based on the distinctive industrial-loft aesthetic that pairs vintage decor with streamlined contemporary design for a modern-retro feel.
The boutique offers its customers a casual, stylish, modern-retro ambiance. The brand’s three “universes” from air, sea, and land that the Breitling watch families were developed for, are reflected in the decor, which includes aircraft-inspired elements, surfboards, and vintage motorcycles. The boutique’s relaxed watch bars and lounge areas also invite visitors to explore the timepieces in comfort and at their own pace.
This event was opened with a welcoming speech from Irwan Mussry (CEO of Time International) and Alvin Soon (President of Breitling for Greater China and South-East Asia). The event was also attended by notable figures and friends of the brand such as Ganindra Bimo, Kirana Larasati, Chicco Jerikho, and Andien, who also made a special performance at the event.
See more highlights from the event through the video below:
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