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Returning to its sporting DNA, Lacoste pairs Taylor Zakhar Perez with a crisp minimalist campaign built on sharp essentials and understated confidence
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116636" src="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-005-e1778819905318.jpeg" alt="" width="800" height="800" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-005-e1778819905318.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-005-e1778819905318-300x300.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-005-e1778819905318-150x150.jpeg 150w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-005-e1778819905318-768x768.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
In a polished return to its sporting roots, Lacoste has unveiled its latest underwear campaign, “Crocodile Style.” Fronted by Taylor Zakhar Perez, the campaign stands as a confident nod to the brand’s long-standing relationship with tennis culture. Through clean silhouettes and a restrained visual language, Lacoste delivers a campaign that feels contemporary yet unmistakably timeless.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116637" src="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-006.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-006.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-006-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-006-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
The creative direction leans into a pared-back locker room setting that reinforces the brand’s athletic identity. Framed by crisp white tiles, signature green lockers and worn wooden benches, the imagery channels a subtle sense of nostalgia without feeling overly styled. The setting works naturally alongside the collection itself, which centers on fitted trunks and boxer briefs in black, white and deep forest green. The iconic crocodile emblem remains front and center on each waistband, grounding the collection in the brand’s heritage.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116638" src="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-007.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-007.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-007-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-007-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
Perez carries the campaign with an easy charisma that never feels forced. There is a quiet confidence to his presence, allowing the craftsmanship and fit of the garments to take the spotlight. Rather than chasing reinvention for its own sake, Lacoste sharpens its essentials through focused storytelling and a spokesperson who fits the brand with ease. The result is a reminder that minimalism, when anchored in authentic sporting heritage, still holds undeniable power in today’s fashion landscape.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116632" src="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-001.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-001.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-001-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-001-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116635" src="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-004.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-004.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-004-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-004-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116634" src="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-003.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-003.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-003-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-003-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-116633" src="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-002.jpeg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-002.jpeg 800w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-002-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2026/05/taylor-zakhar-perez-for-lacoste-underwear-campaign-002-768x960.jpeg 768w" sizes="auto, (max-width: 800px) 100vw, 800px" />

Taylor Zakhar Perez fronts Lacoste’s stripped-back underwear campaign for 2026

lacoste,

Taylor Zakhar Perez