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Shot in Paris, Lacoste’s latest campaign featuring Taylor Zakhar Perez highlights timeless elegance and modern craftsmanship
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-107248" src="https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474750269_1804360160341905_555348625026238548_n_1080.jpg" alt="" width="1080" height="1350" srcset="https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474750269_1804360160341905_555348625026238548_n_1080.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474750269_1804360160341905_555348625026238548_n_1080-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474750269_1804360160341905_555348625026238548_n_1080-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474750269_1804360160341905_555348625026238548_n_1080-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />
American actor Taylor Zakhar Perez takes center stage as the face of Lacoste’s dynamic new underwear campaign. Styled by renowned fashion expert Jason Bolden and captured by acclaimed Belgian photographer Quentin de Briey, the campaign unfolds against the backdrop of Paris, the city of light and style.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-107247" src="https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474685373_916225913630722_1339459956982885629_n_1080.jpg" alt="" width="1080" height="1350" srcset="https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474685373_916225913630722_1339459956982885629_n_1080.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474685373_916225913630722_1339459956982885629_n_1080-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474685373_916225913630722_1339459956982885629_n_1080-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474685373_916225913630722_1339459956982885629_n_1080-768x960.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />
“It’s an honor to join Lacoste as an ambassador. I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile,” Perez shared.
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De Briey’s photography brings the campaign to life, using soft lighting and shadows to create an intimate textured aesthetic that feels both natural and unposed. Complementing these visuals, video content produced in collaboration with the cultural platform Air Afrique offers a deeper look into Perez’s charm and charisma.
Perez also made a splash on the front row of Lacoste’s Spring/Summer 2025 fashion show, signaling his growing presence within the brand’s evolving narrative. This partnership marks the beginning of an exciting long-term collaboration intertwining Perez’s star power with Lacoste’s storied heritage in sports and culture.
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<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-107267" src="https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474839022_18476014699035169_6296390258249982543_n_1080.jpg" alt="" width="1080" height="1288" srcset="https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474839022_18476014699035169_6296390258249982543_n_1080.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474839022_18476014699035169_6296390258249982543_n_1080-252x300.jpg 252w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474839022_18476014699035169_6296390258249982543_n_1080-859x1024.jpg 859w, https://backend.daman.co.id/wp-content/uploads/2025/01/Snapinst.app_474839022_18476014699035169_6296390258249982543_n_1080-768x916.jpg 768w" sizes="(max-width: 1080px) 100vw, 1080px" />

Taylor Zakhar Perez joins Lacoste in bold campaign debut

lacoste,

Taylor Zakhar Perez