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LOEWE names Thai star Tawan Vihokratana as a brand ambassador, expanding its presence in Southeast Asia
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-109575" src="https://backend.daman.co.id/wp-content/uploads/2025/06/LOEWE_2025_BRAND_AMBASSADOR_ANNOUNCEMENT_TAWAN_RGB_CROPPED_2200x2000_000000004-1024x922.jpg" alt="" width="750" height="675" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/LOEWE_2025_BRAND_AMBASSADOR_ANNOUNCEMENT_TAWAN_RGB_CROPPED_2200x2000_000000004-1024x922.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2025/06/LOEWE_2025_BRAND_AMBASSADOR_ANNOUNCEMENT_TAWAN_RGB_CROPPED_2200x2000_000000004-300x270.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2025/06/LOEWE_2025_BRAND_AMBASSADOR_ANNOUNCEMENT_TAWAN_RGB_CROPPED_2200x2000_000000004-768x692.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2025/06/LOEWE_2025_BRAND_AMBASSADOR_ANNOUNCEMENT_TAWAN_RGB_CROPPED_2200x2000_000000004-1536x1383.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2025/06/LOEWE_2025_BRAND_AMBASSADOR_ANNOUNCEMENT_TAWAN_RGB_CROPPED_2200x2000_000000004-1568x1412.jpg 1568w, https://backend.daman.co.id/wp-content/uploads/2025/06/LOEWE_2025_BRAND_AMBASSADOR_ANNOUNCEMENT_TAWAN_RGB_CROPPED_2200x2000_000000004.jpg 1600w" sizes="(max-width: 750px) 100vw, 750px" />
Thai screen sensation Tawan “Tay” Vihokratana has a new role to juggle alongside his hit dramas: brand ambassador for LOEWE. The Madrid-based house chose the actor-host-model based on his easy charisma and global reach that have turned him into one of Southeast Asia’s most bankable style figures.
Vihokratana has been circling LOEWE’s orbit for a while—from sitting front-row at the brand’s shows to appearing at the star-studded Kuala Lumpur flagship opening in January. Now the relationship is official, positioning the 33-year-old “Cherry Magic” lead as the house’s first Thai male ambassador.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-109578" src="https://backend.daman.co.id/wp-content/uploads/2025/06/503152024_710361174823646_2474525811780971215_n.jpeg" alt="" width="640" height="800" srcset="https://backend.daman.co.id/wp-content/uploads/2025/06/503152024_710361174823646_2474525811780971215_n.jpeg 640w, https://backend.daman.co.id/wp-content/uploads/2025/06/503152024_710361174823646_2474525811780971215_n-240x300.jpeg 240w" sizes="(max-width: 640px) 100vw, 640px" />
“I’m delighted to become a member of the Loewe family &#8230; their commitment to creativity continues to inspire me,” D said in an official announcement.
For LOEWE, the move extends a Southeast Asian talent roster that already includes Bright Vachirawit and Baifern Pimchanok, underscoring the brand’s knack for folding pop-culture heat into the craft-driven label. For Vihokratana, whose acting résumé includes this year’s buzzy “Cherry Magic,” the ambassadorship cements a fashion credibility that predates his on-screen fame. It goes without saying that fans can expect him to feature in upcoming campaigns, Paris Fashion Week pit stops and more.
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In a market where luxury houses court engagement metrics as aggressively as red-carpet moments, Vihokratana brings both as he further cements LOEWE’s cool-kid reputation.
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Tawan Vihokratana joins LOEWE as Brand Ambassador

Loewe,

Tawan Vihokratana