TAG Heuer’s commemorates the 50-year of Monaco

TAG Heuer celebrates this iconic Monaco model with five new collector’s timepieces inspired by different decades

The First Monaco: 1969-1979 Special Edition

To commemorate the 50-year milestone of Monaco, TAG Heuer is launching five new Monaco watches throughout the year that are inspired by the different decades from 1969 to 2019. The first of these models, inspired by the years 1969 to 1979, was unveiled at the Monaco Formula 1 Grand Prix in last May.

Looking back through history, since its debut, the Monaco watch and the Monaco Grand Prix have had a strong connection. The Grand Prix-Formula 1 season gave the watch its name back in 1969. So no other place would have been more suitable for celebrating the iconic timepiece’s 50th anniversary!

TAG Heuer unveiled the first Monaco limited edition at the beautiful Key Largo Villa, in the presence of Stéphane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer and Frédéric Arnault, Chief Strategy and Digital Officer. They were joined by the rising star of the Aston Martin Red Bull Racing Team Max Verstappen, as well as Patrick Dempsey, Bella Hadid, Winnie Harlow, Kai Lenny and selected guests from all over the world. Over the course of the exclusive three-day event, guests were granted access to some of the most prestigious events in Monaco, attended an exclusive party hosted on the TAG Heuer Yacht, and a VIP access to the coveted Formula 1 Grand Prix, for which TAG Heuer is the Official Watch.

As for the first of five new models, the emblematic geometric shapes and colors from the 1970s, combined with a timeless “Côtes de Genève” pattern are some of the features that distinguish the first model to celebrate the Monaco’s 50th anniversary. The caseback of this 1970s-inspired timepiece is engraved with the original “Monaco Heuer” logo as well as “1969-1979 Special Edition” and “One of 169.” The watch is completed by renowned Calibre 11, a modern version of the automatic-winding chronograph movement, that made its debut inside the original Monaco in 1969.