TAG Heuer Starts its 160th Anniversary With Two Special Limited Edition Timepieces

To celebrate this milestone, the Swiss luxury watchmaker has introduced two special timepieces

2020 is a special year for TAG Heuer. This year, the Swiss luxury watchmaker celebrates its 160th anniversary. As part of the celebrations surrounding this momentous milestone, the brand has just unveiled another collector’s edition. In particular, one collection that’s set to receive special attention this year is none other than the iconic TAG Heuer Carrera line, which features the brand’s most elegant chronographs and has carried the brand’s racing heritage and daring spirit through the decades. To that end, TAG Heuer has released two special limited edition timepieces, namely the TAG Heuer Carrera 160 Years Silver Limited Edition and the TAG Heuer Carrera 160 Years Montreal Limited Edition.


TAG Heuer Carrera 160 Years Silver Limited Edition

Back in 1963, TAG Heuer—at the time still just Heuer—introduced one of its most iconic lines: the Carrera. Named after the grueling Carrera Panamericana race and designed by Jack Heuer himself, the Carrera watches have become synonymous with motorsports. At the time, he wanted its aesthetics to be pure and well-proportioned in order to make the watch perfect for drivers who need to see the time at a glance during adrenaline-pumping races.

TAG Heuer Carrera 160 Years Silver Limited Edition (left) and the original 2447S (right)


With its three azurage counters and starburst silver-colored dial, the renowned monochrome silver-dial model of 1964, which is often referred to as the “2447S,” is a prime choice to honor the 160th anniversary of the brand.

Interestingly, while this model is now being re-introduced with some twenty-first-century updates, the watch itself still features many of the same design highlights as its predecessor, such as an eternally elegant dial and polished case and pushers. However, the shape is slightly different and the case now measures 39mm instead of the original 36mm.

Aside to that, the permanent second indicator is at 6 o’clock instead of at 9 o’clock, while the unmistakable Carrera name and Heuer shield are printed on the dial, which is protected by a domed sapphire crystal that gives the watch a retro appearance reminiscent of the original Heuer Carrera. Limited to 1,860 pieces—a nod to the year that Heuer was founded—the watch is completed with the brand’s Heuer 02 movement, which boasts an impressive power reserve of 80 hours.


TAG Heuer Carrera 160 Years Montreal Limited Edition

Following the launch of the TAG Heuer Carrera 160 Years Silver Limited Edition, TAG Heuer unveiled its second collector’s edition to mark the aforementioned historic milestone. Titled the TAG Heuer Carrera 160 Years Montreal Limited Edition, this watch combines the designs and DNA of two iconic TAG Heuer watches, the Carrera and the Montreal.

The Heuer Montreal (left) and the Carrera 160 Years Montreal Edition

More importantly, the Montreal—the name given to a collection of luminous and captivating Heuer automatic chronographs launched back in 1972—makes a striking comeback in the form of an elegant and colorful 39mm TAG Heuer Carrera that is limited to only 1,000 pieces.

Design wise, this anniversary model is inspired by the White Heuer Montreal—reference 110503W—which was launched in 1972. Hence, this design also features the aesthetics of the Heuer Carrera chronograph on the matte white dial, which holds three stunning blue “azurage” counters.

The bright dial is truly emblematic of the 1970s, when watch design was transformed by the ability to use colored luminescent materials. In short, the brand borrowed the original red, yellow and blue color palette of the aforementioned White Heuer Montreal and used it in this anniversary model.

As a final addition, the unique limited-edition number of each piece is engraved on the caseback, where the innovative Calibre Heuer 02 and its dedicated oscillating mass are visible through the sapphire crystal.


In using its past to take off into the future, TAG Heuer successfully continues to strengthen its DNA while staying at the cutting edge of innovation and on-trend design with the TAG Heuer Carrera 160 Years Silver Limited Edition as well as the TAG Heuer Carrera 160 Years Montreal Limited Edition. What better way to mark the brand’s 160th anniversary than with a design from the 1960s that powered by a 21st-century watchmaking innovation, and also a timepiece that takes the very best of two of the watchmaker’s most illustrious and appealing creations?