TAG Heuer & Rolex Set Records at Geneva Auctions

RECORD BREAKERS. Rare watches from the two manufacturers went over and above expectations


tag heuer important watches sotheby's auction-front
18K-gold Heuer Carrera chronometer


It was a busy weekend for timepiece collectors as Sotheby’s and Phillips held rare and vintage watch auctions on Saturday, May 14 and Sunday, May 15, 2016 respectively.

The weekend also proved to be a highly expensive one, especially since each of the both auctions managed to break a record.

Sotheby’s started things off with its Important Watches auction. The highlight of the auction was an exceptionally rare musical automaton clock in the shape of a bird cage. In the end, though, TAG Heuer stole the show when one of its vintage watches was sold for CHF 225.000 (more than US$ 230.000), which is 10 times its estimate. The watch is indeed deserving of the price, considering the history behind it.


tag heuer important watches sotheby's auction-back
The case back of Heuer Carrera chronometer

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