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Good news for watch lovers in City of Flowers: TAG Heuer has a new boutique in Bandung’s 23 Paskal Shopping Center
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-93707" src="https://backend.daman.co.id/wp-content/uploads/2023/11/002-TAG-HEUER-Time-International-03.11.2023--1024x649.jpg" alt="" width="640" height="406" srcset="https://backend.daman.co.id/wp-content/uploads/2023/11/002-TAG-HEUER-Time-International-03.11.2023--1024x649.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2023/11/002-TAG-HEUER-Time-International-03.11.2023--300x190.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2023/11/002-TAG-HEUER-Time-International-03.11.2023--768x486.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2023/11/002-TAG-HEUER-Time-International-03.11.2023--630x400.jpg 630w, https://backend.daman.co.id/wp-content/uploads/2023/11/002-TAG-HEUER-Time-International-03.11.2023--315x200.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2023/11/002-TAG-HEUER-Time-International-03.11.2023-.jpg 1200w" sizes="(max-width: 640px) 100vw, 640px" />
Bandung, the capital city of West Java, has long prided itself for its hospitality, for its culinary traditions and as a mecca for shopping. As it happens, many of the most premium outlets can be found in the city’s hippest malls: 23 Paskal Shopping Center, which sits at the hub of the bustling Paskal Hypersquare Business district—as well as at the epicenter of arguably Bandung’s largest culinary hotspot.
And recently, the popular shopping mall saw the opening of its chicest storefront yet: <a href="https://www.tagheuer.com/pa/en/stores/id-bandung-boutique-tag-heuer-bandung-paskal-23-6142679694459222099/">TAG Heuer’s newest boutique</a>.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-93708" src="https://backend.daman.co.id/wp-content/uploads/2023/11/006-TAG-HEUER-Time-International-03.11.2023--1024x682.jpg" alt="" width="640" height="426" srcset="https://backend.daman.co.id/wp-content/uploads/2023/11/006-TAG-HEUER-Time-International-03.11.2023--1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2023/11/006-TAG-HEUER-Time-International-03.11.2023--300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2023/11/006-TAG-HEUER-Time-International-03.11.2023--768x511.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2023/11/006-TAG-HEUER-Time-International-03.11.2023--315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2023/11/006-TAG-HEUER-Time-International-03.11.2023-.jpg 1200w" sizes="(max-width: 640px) 100vw, 640px" />
Occupying a strategic position at 23 Paskal’s first floor, the new TAG Heuer boutique presents a contemporary and innovative atmosphere. The store concept was developed by the brand’s in-house design and architectural team in Switzerland, with sharp clean lines as the dominant elements of the interior.
As customers enter the premises, they are greeted by sleek black paneling and display cases, with a large LED monitor displaying the latest TAG Heuer campaign imagery. The brand’s timepieces are displayed against a background of deep blues and earthy browns featuring geometric paneling and premium materials. The boutique’s designers certainly made the most of the boutique’s spacious interior, ensuring that customers can browse the various watches on display, try them on and consult with the in-store advisors in comfort. Small touches like knick-knacks hinting at TAG Heuer’s deep-seated connection with the world of motorsports further enhance the experience.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-93709" src="https://backend.daman.co.id/wp-content/uploads/2023/11/013-TAG-HEUER-Time-International-03.11.2023--1024x681.jpg" alt="" width="640" height="426" srcset="https://backend.daman.co.id/wp-content/uploads/2023/11/013-TAG-HEUER-Time-International-03.11.2023--1024x681.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2023/11/013-TAG-HEUER-Time-International-03.11.2023--300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2023/11/013-TAG-HEUER-Time-International-03.11.2023--768x511.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2023/11/013-TAG-HEUER-Time-International-03.11.2023--315x209.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2023/11/013-TAG-HEUER-Time-International-03.11.2023-.jpg 1200w" sizes="(max-width: 640px) 100vw, 640px" />
The term “experience” is especially fitting here as 23 Paskal TAG Heuer boutique certainly aims to provide a memorable shopping experience. From the overall layout to the individual design elements and attention to detail—such as how the Connected Watches are displayed in an engaging way that invites visitors to try out the various functions—everything contributes to the creation of an immersive and enjoyable experience.
With its new foothold in one of Bandung’s premier shopping destinations, TAG Heuer has become that much closer to the city’s existing watch enthusiasts and an entire new community of potential horology fans.
<img loading="lazy" decoding="async" class="aligncenter size-large wp-image-93710" src="https://backend.daman.co.id/wp-content/uploads/2023/11/065-TAG-HEUER-Time-International-03.11.2023--1024x681.jpg" alt="" width="640" height="426" srcset="https://backend.daman.co.id/wp-content/uploads/2023/11/065-TAG-HEUER-Time-International-03.11.2023--1024x681.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2023/11/065-TAG-HEUER-Time-International-03.11.2023--300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2023/11/065-TAG-HEUER-Time-International-03.11.2023--768x511.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2023/11/065-TAG-HEUER-Time-International-03.11.2023--315x209.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2023/11/065-TAG-HEUER-Time-International-03.11.2023-.jpg 1200w" sizes="(max-width: 640px) 100vw, 640px" />

TAG Heuer opens its doors at 23 Paskal in Bandung

23 Paskal,

23 Paskal Shopping Center,

tag heuer