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<h2>To mark the occasion, the energetic Mushroom Kingdom’s hero Mario takes over the TAG Heuer Connected in a luxury smartwatch that combines sport, technology and elegance in one dynamic package</h2>
Swiss avant-garde watchmaking brand TAG Heuer recently launched its collaboration with Nintendo. This time, to celebrate the beginning of a long-term collaboration between the two brands, TAG Heuer and Nintendo have created a limited-edition smartwatch featuring Nintendo’s most famous character: Mario.
<img loading="lazy" decoding="async" class="aligncenter wp-image-81201 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario5-scaled.jpeg" alt="" width="2560" height="1440" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario5-scaled.jpeg 2560w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario5-300x169.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario5-1024x576.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario5-768x432.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario5-1536x864.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario5-2048x1152.jpeg 2048w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario5-315x177.jpeg 315w" sizes="(max-width: 2560px) 100vw, 2560px" />
Inspired by the famous “easter egg” concept that all gamers know very well, which consists of hiding features and surprises as a bonus in video games, the timepiece adds new excitement to both the watchmaking and gaming worlds.
<img loading="lazy" decoding="async" class="aligncenter wp-image-81202 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario6-scaled.jpeg" alt="" width="2560" height="1989" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario6-scaled.jpeg 2560w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario6-300x233.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario6-1024x796.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario6-768x597.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario6-1536x1193.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario6-2048x1591.jpeg 2048w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario6-315x245.jpeg 315w" sizes="(max-width: 2560px) 100vw, 2560px" />
Uniquely, the animations are based on the gamification rewards system. At first, Mario greets the wearer with a welcoming salute in the morning. As the day progresses and the wearer unlocks rewards at each stage of their daily target—from 25 percent to 50, 75 and 100—a different animation plays out on the dial.
<img loading="lazy" decoding="async" class="aligncenter wp-image-81199 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario3-scaled.jpeg" alt="" width="2560" height="1329" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario3-scaled.jpeg 2560w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario3-300x156.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario3-1024x532.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario3-768x399.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario3-1536x797.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario3-2048x1063.jpeg 2048w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario3-315x164.jpeg 315w" sizes="(max-width: 2560px) 100vw, 2560px" />
“The inspiration for this collaboration came from our desire to gamify and bring excitement to our new wellness application and Super Mario instantly came to our minds,” says Frédéric Arnault, CEO of TAG Heuer. “And it’s not just his international and intergenerational appeal that clinched it. Mario is the ultimate super-active character whose perseverance and tenacity get him out of every situation.”
<img loading="lazy" decoding="async" class="aligncenter wp-image-81200 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario4-scaled.jpeg" alt="" width="2048" height="2560" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario4-scaled.jpeg 2048w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario4-240x300.jpeg 240w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario4-819x1024.jpeg 819w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario4-768x960.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario4-1229x1536.jpeg 1229w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario4-1638x2048.jpeg 1638w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario4-315x394.jpeg 315w" sizes="(max-width: 2048px) 100vw, 2048px" />
Another highlight in this collaboration is a special nod of appreciation to the Super Mario objects at the bezel. There’s the Super Mushroom that makes Mario grow at 3 o’clock, the Pipe that allows him to fast-travel at 6 o’clock and the Super Star that makes him invincible lights up at 9 o’clock. The best part is arguably when you reach 100 percent of your daily step count target, Mario will climb the Goal Pole, exactly like the iconic feature of the video game.
<img loading="lazy" decoding="async" class="aligncenter wp-image-81197 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario.jpeg" alt="" width="1200" height="1905" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario.jpeg 1200w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario-189x300.jpeg 189w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario-645x1024.jpeg 645w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario-768x1219.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario-968x1536.jpeg 968w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario-315x500.jpeg 315w" sizes="(max-width: 1200px) 100vw, 1200px" />
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<img loading="lazy" decoding="async" class="aligncenter wp-image-81198 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario2.jpeg" alt="" width="1200" height="1897" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario2.jpeg 1200w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario2-190x300.jpeg 190w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario2-648x1024.jpeg 648w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario2-768x1214.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario2-972x1536.jpeg 972w, https://backend.daman.co.id/wp-content/uploads/2021/07/tagmario2-315x498.jpeg 315w" sizes="(max-width: 1200px) 100vw, 1200px" />
To top it off, the brand’s famous Connected watch faces have also been reinterpreted with Super Mario special versions. There’s the retro elements from the 1985 version of Super Mario Bros. with Mario himself, all in pixels.
<img loading="lazy" decoding="async" class="aligncenter wp-image-81205 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/mario2.jpg" alt="" width="1280" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/mario2.jpg 1280w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario2-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario2-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario2-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario2-315x210.jpg 315w" sizes="(max-width: 1280px) 100vw, 1280px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-81207 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/mario4.jpg" alt="" width="1280" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/mario4.jpg 1280w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario4-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario4-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario4-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario4-315x210.jpg 315w" sizes="(max-width: 1280px) 100vw, 1280px" />
<img loading="lazy" decoding="async" class="aligncenter wp-image-81206 size-full" src="https://backend.daman.co.id/wp-content/uploads/2021/07/mario3.jpg" alt="" width="1280" height="853" srcset="https://backend.daman.co.id/wp-content/uploads/2021/07/mario3.jpg 1280w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario3-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario3-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario3-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2021/07/mario3-315x210.jpg 315w" sizes="(max-width: 1280px) 100vw, 1280px" />
Also, two versions of the Heuer 02 watch face were created exclusively using Super Mario’s iconic red and blue colors, and another classic with subtle touches of Super Mario’s red cap. Finally, the Orbital watch face had its neural network replaced by Super Mario’s iconic elements rotating in a movement.
<iframe loading="lazy" title="TAG Heuer | TAG Heuer Connected x Super Mario Limited Edition" width="750" height="422" src="https://www.youtube.com/embed/Sb2Pj5Nvq38?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
Limited to only 2,000 pieces, the TAG Heuer Connected x Super Mario Limited Edition is completed with other subtle references that will delight Super Mario fans: From the bezel graduation, push buttons and crown logo that were filled with its famous red cap’s lacquered color, to the engraved M symbol of Mario on the strap buckles, on the crown, and the special inscription on the case-back along with two novel interchangeable straps in red color.

TAG Heuer Launches A Collaboration With Nintendo