The brand’s go-anywhere luxury tool watch is back with seven new references and a highly-collectible limited-edition version
Avant-garde Swiss watch brand TAG Heuer unveiled the new generation model of its iconic Aquaracer collection during this year’s Watches and Wonders Geneva. Titled the Aquaracer Professional 300, the watch comes with a striking and instantly recognizable aesthetic, including the updated Aquaracer collection’s six signature features.
Speaking of which, the collection has always offered a unidirectional rotating bezel, a screw-down crown, water resistance to at least 200m, luminous markings, a sapphire glass and a double safety clasp—real-world functions that divers know to rely on in the deep—since 1983. This year, TAG Heuer’s designers upgraded those signature features while still respecting the company’s divers’ watch tradition as well as delivering design and material refinements that would meet and exceed the high expectations of today’s connoisseurs.
For instance, the most immediately recognizable element of the Aquaracer’s design, which is its 12-sided unidirectional rotating bezel, has evolved. It now features the integration between a scratch-resistant ceramic insert across the collection. Each of the 12 facets has also been fluted, so the bezel would be easy to grip and turn, no matter which facets the wearer is holding. TAG Heuer also upgraded the sapphire glass, integrating a magnifier over the date at six o’clock into the underside of the glass so that the surface is smooth to the touch.
On the other hand, the case, bezel and metal bracelet have all been slimmed down, but without compromising the watch’s core performance features, such as water-resistance to 300m, while at the same time improving durability. Interestingly, to complete the Aquaracer Professional 300’s look and feel, the designers returned to the famous scaphander diving suit at the case-back that first appeared on the Aquaracer case in 2004. As a result, the watch now has a more sophisticated profile, and is lighter and more ergonomic.
Furthermore, the new Aquaracer Professional 300’s sophisticated dynamic isn’t limited to its design fundamentals. In terms of models, there will be seven references in two sizes in the core collection, and all of them are powered by TAG Heuer’s Calibre 5. Four references will have a 43mm case and three will feature cases measuring 36mm across. In particular, six of these will be in stainless steel, with either black, blue or silver dials.
There will also be a 43mm piece in high-tech matte Grade 2 titanium with a green dial and a green ceramic bezel insert with a yellow triangle at 12 o’clock, and every indication on its minutes scale is filled with blue Super-LumiNova to maximize low-light visibility. On the other hand, the stainless-steel models have either a black or blue ceramic bezel insert with a white triangle at 12 o’clock filled with blue Super-LumiNova.
The best part of the collection is arguably the fact that all seven references have been given stylish engraved dials. For example, the 43mm models carry over one of the signature design cues from the outgoing Aquaracer, namely the dial’s engraved horizontal lines that have been set further apart. Meanwhile the dials on the smaller 36 mm models are engraved with a wave pattern, which was introduced back in 2019. Finally, each reference is completed with a new integrated metal bracelet design, equipped with a highly sophisticated fine adjustment system that can extend or reduce the bracelet length by up to 1.5cm.
Last but not least, to both complement the core collection and salute the design’s wonderful heritage, TAG Heuer also unveiled a special limited-edition Aquaracer Professional 300 Tribute to Ref. 844. As the name suggests, it picks up on the story of the fabled Ref. 844 divers’ watch—introduced back in 1978—as well as being limited to only 844 pieces.
For the design, TAG Heuer’s designers mixed a high-tech Grade 5 titanium case with a number of visual elements from the archival piece. For instance, the flat black dial carries the Ref. 844’s red 24-hour scale, a vintage lume and a black octagonal perforated rubber strap based on an original design created to allow water to swiftly pass between the watch and the wearer’s wrist.
All in all, the introduction of the Aquaracer Professional 300 collection marks a new chapter in TAG Heuer’s luxury tool watch story. Bold and yet elegant, highly functional and yet versatile, it’s a highly robust watch with a luxury feel that goes beyond the edge and sets for a new generation of divers, adventurers and urban explorers who want to push their limits.
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