TAG Heuer announces three new Sports Brand Ambassadors

Three newly-appointed brand ambassadors—namely Fred Kerley, Leslie Tebogo and Summer McIntosh—will become the faces for the TAG Heuer Connected Calibre E4 Titanium

Fred Kerley, Letsile Tebogo and Summer McIntosh

Swiss watchmaker TAG Heuer is expanding its list of esteemed athlete ambassadors by welcoming Fred Kerley, Leslie Tebogo and Summer McIntosh. These new ambassadors epitomize the luxury watch brand’s passion for action and high performance, perfectly embodying the brand’s famous “Don’t Crack Under Pressure” motto.

“We are immensely proud to welcome our youngest ambassadors to the TAG Heuer Family,” said Frédéric Arnault, CEO of TAG Heuer. “Our shared commitment for high performance and avant-gardist spirit make these partnerships a natural fit. We eagerly look forward to supporting them in the years to come, as well as their remarkable journey towards the big 2024 happenings.”

Fred Kerley

Fred Kerley, the renowned American track and field sprinter born in 1995, is a dominant figure across 100m, 200m and 400m races. Notably, he secured the World Championships 100m title in 2022, the Olympic Games 100m silver in 2021 and claimed gold in the World Championships 4x400m and bronze in 400m in 2019. He shares the 6th fastest time ever in the 100m at 9.76 seconds. As a prominent contender, Kerley’s remarkable prowess and unwavering commitment firmly establish him as a track and field powerhouse.

Fred Kerley

Fred Kerley’s addition to TAG Heuer’s ambassador roster highlights the brand’s commitment to the world of competitive sports. He embodies TAG Heuer’s core values: a passion for action, peak performance, mental strength and absolute precision. His seamless integration into the expanding ambassadorial family reflects his authentic character. As a tenacious competitor, Kerley combines intelligence, focus and skill, making him a formidable force in every arena.

Letsile Tebogo

Next is the exceptional Bostwana sprinter Letsile Tebogo. At just 20 years old, Tebogo has won the gold medal in the 100 meters and a silver in the 200 meters at both the 2021 and 2022 World Athletics Junior Championships. With breaking records in both sprinting and hurdling, Tebogo serves as a beacon of inspiration, both on and off the track. Letsile Tebogo embodies the spirit of a fearless generation of talents at TAG Heuer. Passion and mental strength are essential to taking home the trophy and these same essentials have been upheld by TAG Heuer since 1860.

Summer McIntosh

At only 16 years old,  Summer McIntosh is a four-time World Champion and holds the World Record in the 400m medley, representing Canada with pride. Apart from being an extraordinary swimmer, McIntosh stands as an inspiration for the next generation, both in and out of the swimming pools. With a fresh and exceptional talent, she stands as one of the youngest trailblazers of all time, commanding respect and admiration beyond her sport.

With their dynamic personalities and boundless energy, the three new ambassadors will become the captivating faces of the TAG Heuer Connected Calibre E4 Titanium, 42MM. This collection seamlessly marries peak performance with unparalleled elegance. Bold, confident, and vibrant, these pieces form a captivating collection that delights enthusiasts and daring sports aficionados alike. Available in striking green, yellow and red, these novelties boldly express TAG Heuer’s passion for speed, adrenaline and audacious design.