Swizz Beatz Presents Bally X Shok-1

This fall, the best of British street art clashes with the world of Swiss luxury sportswear in the latest limited edition collaboration between Bally and acclaimed artist Shok-1, brought together by Swizz Beatz, the Grammy-award winning music producer and global entrepreneur.

The wearable-art collection launches with a street-wear style drop kicking off on October 10th followed by exclusive distribution in Bally stores worldwide, bally.com and select wholesale partners until November 30th, 2018.

Shok-1’s disruptive and compelling unisex collection debuts globally in the home of cutting edge sportswear-Tokyo, Japan with a series of electrifying events: the Shibuya area will play host to Shok-1’s first ever large scale mural in Japan, while the top floor of Bally’s Ginza flagship will be transformed into a pop-up gallery space, featuring selected works by Shok-1 and open to the public for the following 4 weeks.

From its launch pad in the Far East, the collection, featuring Shok-1’s signature X-Ray aesthetic, will roll-out worldwide allowing lovers of niche street style to snap up accessories, ready to wear and footwear including explosive new limited editions of Bally’s iconic Galaxy running-shoe and Hercules hi-top sneaker.

A follower of Shok-1’s work, Swizz Beatz immediately saw the potential for a collaboration. Part of the ‘Bally Collective, curated by Swizz Beatz’, this exciting collaboration continues the brand’s commitment to creating a platform and a voice for artistic license across emerging and established talent.