ZEGNA Global Ambassadors Mads Mikkelsen and Wu Lei head to Oasi Zegna as they reconnect with nature and embrace the core values of the Italian fashion house
As winter brings its vibrant hues to Oasi Zegna, ZEGNA returns home with Mads Mikkelsen and Wu Lei—two of the house’s global ambassadors—to seek inspiration and reconnect with nature as they explore the serene surroundings. These scenic photos taken during this journey eventually became the narrative background for ZEGNA’s Fall/Winter 2024 campaign, which also highlights its commitment to excellence and showcases the comfort and sophistication of the Oasi Cashmere collection.
Under the creative direction of Alessandro Sartori, each piece from the new collection reflects leisure and encourages a slower pace of life through understated elegance. While promoting this message, ZEGNA also introduced its newest icons, which include the Il Conte Jacket and the Triple Stitch Monte shoes, beautifully modelled by Mikkelsen and Lei. Crafted from ZEGNA’s exclusive fabrics with meticulous attention to detail, these new pieces offer unparalleled comfort, coziness and protection against the weather.
In addition to the collection, the campaign also brings forward the significance of the 232 Road brand mark, which is a reference to the iconic 232 Road in Oasi Zegna and which has defined ZEGNA’s values and ideas for more than 110 years.
The campaign has been released globally alongside the new chapter of “VILLA ZEGNA”: a visionary concept and novel approach for the brand to engage with its clientele. Set in New York, “VILLA ZEGNA” allows select guests to explore the world of ZEGNA in a multi-sensory journey encapsulated in a private experience that enables them to connect to the brand emotionally.
