Shot in dramatic black-and-white, acclaimed French actor Vincent Cassel brings his signature intensity to AMI’s spring/summer 2025 campaign
Vincent Cassel is the new face of AMI’s Spring/Summer 2025 campaign, bringing his renowned presence to a series of striking portraits. Captured by Théo de Gueltzl, the campaign evokes a sense of quiet introspection with Cassel appearing in self-reflective poses against a stark black backdrop. Dressed in key pieces from the latest collection—monochrome essentials that embody timeless sophistication—he wears a sleek leather jacket, a ribbed sweater and impeccably tailored formalwear, showcasing AMI’s commitment to classic versatile style.
This collaboration coincides with Cassel’s upcoming film, “The Shrouds,” directed by David Cronenberg. The movie is set for a limited U.S. release on April 18, 2025, followed by a nationwide rollout. By merging fashion with cinematic depth, AMI and Cassel create a campaign that is both elegant and evocative.
TEXT Diar Matahari