Calvin Klein introduces South Korean actor Ji Chang Wook as the new face of the Spring/Summer 2020 CK Calvin Klein campaign. The brand believes that Ji Chang Wook’s figure matches Calvin Klein’s young and modern brand image.
Interestingly, as the campaign in question is a global one, Wook has also become the first-ever Korean global ambassador for the American brand. The campaign series showcases Wook wearing Calvin Klein’s ready-to-wear collection, in both casual and more formal look s, highlighting the eclectic mix of styles and silhouettes for the season.