Known for his screen presence and impeccable style, Song Kang represents Loewe’s shift toward culturally driven storytelling and refined luxury under its new creative leads
South Korean actor Song Kang has been named the new global ambassador for Loewe, marking the first major announcement under creative directors Jack McCollough and Lazaro Hernandez. Known for his strong screen presence and refined personal style, Song represents the brand’s renewed focus on cultural relevance and contemporary storytelling. He expressed admiration for Loewe’s craftsmanship and shared his excitement about the collaboration, signaling a fresh chapter for the house.
