Speed, style and global influence converge as Tommy Hilfiger appoints Sergio Pérez as the face of its menswear vision.
Tommy Hilfiger deepens its connection between fashion and motorsport with the appointment of Mexican Formula 1 driver Sergio Pérez as its new global menswear ambassador. The collaboration places Pérez at the center of the brand’s menswear vision, encompassing tailored collections, watches, race-inspired fanwear, international campaigns and live appearances. His experience, discipline and worldwide profile align seamlessly with Tommy Hilfiger’s balance of classic style and modern attitude.
The timing is particularly notable. Pérez joins the brand as Tommy Hilfiger expands its presence in Formula 1, including its role as official apparel partner to the Cadillac Formula 1 Team ahead of the 2026 season—the first new team to join the grid in nearly a decade. As Pérez prepares for his return to Formula 1 with Cadillac, the partnership positions fashion as an active force within the sport’s evolving narrative.
With a longstanding history in Formula 1, from earlier Ferrari partnerships to recent fanwear initiatives and its “F1: The Movie” campaign, Tommy Hilfiger continues to view motorsport as a cultural platform rather than solely a competitive arena. Seen through a global lens, the collaboration underscores how sport and fashion increasingly shape culture together as a unified vision.
TEXT Diar Matahari