Set against the modernist Manitouga backdrop, the new campaign captures model Henry Kitcher embodying the collection’s sharp and deliberate vision
Proenza Schouler’s Fall/Winter 2025 men’s capsule marks a defining moment for the house, introducing its first dedicated exploration of menswear. The collection embraces a crisp, controlled aesthetic built on proportion, structure and a pared-down vocabulary that feels purposeful rather than decorative. It presents a vision of menswear rooted in architecture and precision, with each piece designed to hold both shape and presence.
Photographed by Tim El Kaïm at the modernist Manitouga site in upstate New York, the campaign places model Henry Kitcher within spaces of stone, wood and glass. These minimalist settings mirror the geometry of the garments and reinforce the idea that clothing and environment share a unified expression.
Wide wool suiting pants anchor the silhouette with understated strength. Outerwear carries weight and volume, with long coats falling like vertical planes tailored to command attention. A black-and-white printed poplin shirt introduces fragmented geometry, breaking the flow with measured precision. A cobalt shirt emerges as the collection’s single burst of color, standing out as a deliberate moment of intensity.
What makes the capsule compelling is its restraint. Instead of chasing trends, Proenza Schouler approaches menswear as infrastructure—clothing that defines posture and stance, keeping a man centered and in control.
TEXT Diar Matahari