From local pubs to his own boutique, Paul Smith stages a vibrant campaign that captures the spirit of Britishness with whimsical flair
PAUL SMITH’s Fall/Winter 2025 campaign brings Notting Hill to life with an eclectic take on British eccentricity. Shot across beloved neighborhood landmarks—from the Earl of Lonsdale pub to the Notting Hill Fish + Meat Shop and Paul Smith’s Westbourne House boutique—the imagery captures model Thibaud Charon juggling whimsical props, from double basses to oversized carrots. Adding to the playfulness, the 1998 Paul Smith x Mini Cooper makes a nostalgic cameo, underscoring the brand’s wit and charm.
