Lacoste has unveiled the “Play With Icons” campaign, which pays colorful homage to its rich heritage in fashion and sport
Lacoste returns to its roots through the freshly-launched “Play With Icons” global campaign celebrating the figures that define the brand. Starring Novak Djokovic, Pierre Niney and Wang Yibo, the visuals present Lacoste’s menswear collection through a fresh, spirited lens. Set against bold, fashion-forward backdrops designed by Poppy Bartlett, each ambassador brings their unique energy to classic silhouettes. Photographer Tyler Mitchell lends his sharp vision to the campaign, distilling Lacoste’s athletic elegance into vibrant, compelling imagery.
