MAN IN MOTION. Since Jean-Louis Dumas’ The year of Fireworks in 1987, Hermès has decided to explore only one big theme annually. “Metamorphosis” is this year’s theme, and it is translated in the whole spectrum of the brand’s activities.
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Early this year, there was a campaign shot in Bali, where pieces from the spring/summer collection were juxtaposed against a lush green backdrop. And more recently, the brand released a video titled “Man on the Move.” With Romain Laurent on the director chair, the whimsical video features French dancer Jérémie Bélingard “morphing” from donning one whole look of ready-to-wear outfit to another in an instant. Set in an urban environment, the clip exudes a veritably younger and vibrant feel with accent wittiness a la Hermès.