“The Fellow Traveller” actor appears captivating as he traces back his stylistic evolution in Todd Snyder’s seasonal imagery

The master of tailored and timeless collections, Todd Snyder, returns with an impressive winter 2023 collection. And representing the collection is actor Matt Bomer, who is also a regular face on the brand’s campaigns. For his return, Bomer showcases his unique flair wearing the latest Todd Snyder ensembles, including a neutral0tone polo shirt, cashmere sweater, shearling jacket and more. He reflects on the brand’s classical approach with contemplative poses set against a modern residence in Connecticut. Accompanying him is a classic car that reinforces the mid-centurial retro vibe.


Interestingly, the campaign mirrors Bomer’s style evolution, which he admits has shifted from wanting to dress like Harvey Keitel and Steve Buscemi in “Living In Oblivion or Smoke” to the Ivy League aesthetic from the ’50s and ’60s. For this campaign, Todd Snyder chooses photographer Kenny Thomas to capture the fluid synergy of Bomer and the brand. The result is impeccably magnetizing.

